Miral and e& Launch Yas Island Metaverse for Virtual Events
▼ Summary
– Miral and e& enterprise launched the Yas Island Metaverse, a platform that redefines how business event organizers explore and engage with the island’s venues.
– The platform provides real-time virtual access to event spaces through web browsers, featuring customizable avatars and driving simulations to enhance planning efficiency.
– It integrates advanced technologies like AR, VR, and 3D modeling to create an immersive, realistic experience for global clients.
– This initiative supports Abu Dhabi’s Tourism Strategy 2030 by driving digital transformation and boosting the island’s appeal as a premier business events destination.
– The Metaverse enables multiple virtual visits, making it more accessible for international clients and streamlining event logistics.
Miral and e& enterprise have officially launched the Yas Island Metaverse, a groundbreaking platform that gives global clients instant virtual access to the island’s premier event venues directly through any web browser. This initiative represents a major leap in how business event organizers can explore, experience, and engage with Yas Island’s world-class facilities from anywhere in the world.
Taghrid Alsaeed, Miral’s executive director of marketing, communications, and events, emphasized the project’s importance, stating that the launch marks a significant milestone in their drive for innovation. She highlighted that the partnership with e& enterprise was essential for turning this ambitious vision into a working reality.
The platform introduces an interactive way to plan and visualize events, merging advanced technology with Yas Island’s famous landmarks. It sets a fresh standard for the global events sector and supports the Abu Dhabi Tourism Strategy 2030, particularly its digital transformation pillar. Event planners are offered a detailed, immersive overview of available venues, including theme parks, hotels, dining, and entertainment options, helping international business partners evaluate the island’s offerings without traveling.
Now fully operational, the Yas Island Metaverse enables the island to extend a virtual welcome to organizers and clients worldwide. It provides a dynamic, interactive preview of facilities, reinforcing Yas Island’s standing as a top-tier global destination for business events.
A key benefit is how the platform enhances event planning efficiency and logistics. Through a gamified experience featuring customizable avatars and driving simulations for planning street routes, clients can conduct multiple virtual visits. This makes the destination more accessible to diverse industries and international clients.
According to Majd Coussa, acting chief revenue officer at e& enterprise, the platform translates Yas Island’s operational strengths directly to planners’ screens. It combines virtual walkthroughs, avatar-led site reviews, and route simulations by integrating 3D models, augmented reality, virtual reality, and real-time data into one seamless environment. This integration helps shorten planning timelines, supports better decision-making, and improves the design of large-scale gatherings.
The Yas Island Metaverse uses sophisticated 3D modeling and real-time interaction to deliver a realistic and engaging simulation. By blending augmented reality, virtual reality, 3D animation, construction, and artificial intelligence, it offers a unique experience for prospective business event customers.
This project aims to establish a new benchmark for how destinations present their event capabilities, spurring industry-wide innovation and drawing more international visitors. It also reflects Miral’s continuous work to boost Abu Dhabi’s profile as a leading global tourism hub, while making a substantial contribution to the Abu Dhabi Tourism Strategy 2030 and the broader goal of economic diversification.
(Source: Economy Middle East)