Nintendo of America President Doug Bowser Retiring, Devon Pritchard to Succeed
▼ Summary
– Nintendo of America president Doug Bowser will retire on December 31, 2025.
– He will be succeeded by Devon Pritchard, who will become Nintendo’s first female president.
– Satoru Shibata will take on the additional role of CEO while maintaining his current positions.
– Doug Bowser expressed confidence in Pritchard, citing her strong performance and contributions to the company’s growth.
– Devon Pritchard stated her focus will be on building Nintendo’s legacy and welcoming new players.
Nintendo of America is preparing for a significant leadership transition, with current President and COO Doug Bowser set to retire at the end of 2025. Stepping into the role will be Devon Pritchard, the company’s current Vice President of Revenue, Marketing, and Consumer Experience. This change marks a pivotal moment for the iconic gaming company’s operations in the Americas.
The official handover is scheduled for December 31, 2025. In a related move, Satoru Shibata will assume the position of CEO for Nintendo of America while maintaining his current responsibilities as a managing executive officer and corporate director at Nintendo’s global headquarters. Shibata, a veteran who joined Nintendo in 1985, brings extensive experience from his previous role as president of Nintendo of Europe.
Doug Bowser’s journey with Nintendo began in 2015 when he was appointed Vice President of Sales and Marketing. His leadership qualities led to a promotion to Senior Vice President just one year later. In 2019, he succeeded the beloved Reggie Fils-Aimé, taking the helm as President and COO. Reflecting on his tenure, Bowser stated that leading the American division has been the honor of a lifetime. He expressed immense pride in his team’s business achievements and, more importantly, the memorable experiences they delivered to players. He voiced strong confidence in his successor, citing Pritchard’s exceptional leadership and significant strategic contributions to the company’s expansion.
Devon Pritchard, who will become the first female president in the history of Nintendo of America, started her career with the company in 2006. Her most recent position was Executive Vice President of Business Affairs and Publisher Relations. In addition to the presidency, she will also secure a seat on the Nintendo of America board of directors and be appointed as an executive officer at the parent company in Japan. Pritchard shared that she feels both humbled and excited by the new responsibility, acknowledging Bowser as a fantastic mentor. She emphasized her commitment to upholding Nintendo’s cherished legacy of innovation and joy, aiming to both engage longtime enthusiasts and welcome a new generation of gamers.
Nintendo’s global president, Shuntaro Furukawa, also commented on the transition. He extended his gratitude to Doug Bowser for his numerous contributions and his dedicated efforts in bringing smiles to countless people through Nintendo’s products. Regarding the incoming president, Furukawa expressed full confidence that Devon Pritchard would continue to strongly support the company’s fundamental mission of creating unique entertainment experiences for everyone.
(Source: NewsAPI Tech Headlines)
