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Nintendo’s Bowser, Doug Bowser, Announces Retirement

▼ Summary

– Doug Bowser is stepping down as Nintendo of America president effective December 31st after over a decade with the company.
– Devon Pritchard, the current executive vice president, will be promoted to replace Bowser as president.
– Bowser expressed confidence in Pritchard, praising her as an exceptional leader ready to guide the company to greater heights.
– Pritchard, a Nintendo employee since 2006, stated her focus will be on continuing Nintendo’s legacy of surprising and delighting fans.
– Pritchard will also join the NOA Board of Directors, where she will be joined by Satoru Shibata, who becomes CEO.

Nintendo of America President Doug Bowser has confirmed his retirement, concluding a significant chapter for the iconic gaming company. After more than a decade of service, Bowser will officially step down on December 31st. Devon Pritchard, the company’s current Executive Vice President, is slated to assume the role of President, marking a new era of leadership for the North American division.

In an official statement, Bowser reflected on his tenure with profound appreciation. He described the opportunity to lead Nintendo as an honor and expressed immense pride in the accomplishments achieved by his team for both the business and its vast community of players. He voiced strong support for his successor, stating that the organization is prepared for new leadership and that Pritchard’s proven record makes her the ideal candidate for the role. He expressed complete confidence in her ability to guide the company to even greater success.

Pritchard brings a wealth of experience to the presidency, having been with Nintendo since 2006. Her previous role encompassed oversight of Revenue, Marketing, and Consumer Experience. In response to her promotion, she acknowledged feeling both humbled and excited. She credited Doug Bowser as a fantastic mentor and emphasized her commitment to building upon the strong foundation he helped create. Her stated focus will be on upholding Nintendo’s cherished legacy of surprising and delighting its dedicated fanbase while simultaneously working to welcome new players into the fold.

Nintendo’s global President, Shuntaro Furukawa, extended his gratitude to the departing executive for his numerous contributions. Furukawa also shared his confidence that Pritchard will effectively continue to support Nintendo’s core mission of creating smiles through its products and experiences. As part of this leadership transition, Pritchard will also join Nintendo of America’s Board of Directors and become an Executive Officer. She will be joined on the board by senior executive Satoru Shibata, who will serve as Chief Executive Officer while maintaining his current responsibilities as Managing Executive Officer and Corporate Director.

(Source: GameSpot)

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