Orange & Synamedia Expand Multi-CDN Reach at IBC 2025
▼ Summary
– Orange and Synamedia announced a partnership to integrate Orange’s CDN with Synamedia’s Quortex Switch multi-CDN management platform.
– This collaboration enables international content providers to adopt a flexible, scalable multi-CDN strategy for expanding coverage and reaching new markets.
– The partnership specifically enhances content delivery in the Middle East and Africa, where Orange has an extensive and trusted CDN footprint.
– Synamedia’s Quortex Switch platform offers API-based integration, advanced configuration, and dynamic routing for uninterrupted, high-quality streaming experiences.
– The solution will be unveiled at IBC 2025 and supports Orange’s strategic vision to meet growing content demand in emerging markets.
A groundbreaking partnership between Orange and Synamedia is set to transform how content providers approach global distribution, with a major announcement planned for IBC 2025. This collaboration marks the first time a telecommunications-grade content delivery network has integrated with Synamedia’s Quortex Switch platform, creating unprecedented opportunities for flexible multi-CDN deployment across international markets.
Through this alliance, content providers gain the ability to seamlessly incorporate multiple CDN partners into their distribution strategy without overhauling existing infrastructure. The integration specifically leverages Orange’s extensive network coverage across the Middle East and Africa, regions experiencing explosive growth in streaming demand. Synamedia’s Quortex Switch, launched earlier this year, brings API-driven configurability and intelligent traffic management to the partnership, enabling dynamic routing based on real-time quality metrics and geographic segmentation.
Built on modern industry standards, the Quortex platform operates as a SaaS solution that simplifies the architecture of multi-CDN systems while ensuring low-latency performance and robust disaster recovery capabilities. Its intelligent traffic balancing mechanism dynamically directs viewers to optimal content sources and allows mid-session switching between CDNs, maintaining uninterrupted streaming quality even during network fluctuations.
The Middle East and African markets represent a particularly strategic focus, with projections indicating a 50 percent expansion in streaming viewership by 2030. Orange’s established CDN infrastructure throughout these regions offers content providers a trusted, compliant, and scalable pathway to reach underserved audiences. This collaboration not only supports Orange’s strategic objective to foster content growth across emerging markets but also strengthens the overall CDN ecosystem through innovative partnership models.
According to Cédric Hardouin, Vice President of CDN and Edge at Orange Wholesale, “This partnership enables CDN customers to harness Orange’s regional expertise and extensive network capabilities, particularly throughout the Middle East and Africa. By integrating with Synamedia’s multi-CDN management system, we are creating a powerful ecosystem that extends content reach while guaranteeing superior service quality.”
Ed Allfrey, EVP and General Manager of Video Network at Synamedia, emphasized the pioneering nature of the collaboration, noting, “Our partnership with Orange represents a milestone in bringing telecom-grade CDN performance to high-growth regions. Orange has proven its capability in delivering low-latency, compliant services, now enhanced through seamless multi-CDN switching functionality.”
Visitors to IBC 2025 can explore this integrated solution at Synamedia’s booth in Hall 1, Stand B49, where live demonstrations will illustrate how the combination of Orange’s wholesale expertise and Synamedia’s technology creates a enriched, resilient content delivery framework.
(Source: Streaming Media)
