Monetizing Sports in the Digital Age: Streaming Media 2025 Preview
▼ Summary
– Brian Ring will moderate a panel on monetizing sports in the digital landscape at Streaming Media 2025, exploring strategies like direct-to-consumer leagues and ad-driven streaming.
– Panelists include experts from Roku, Ateme, and Major League Table Tennis who will discuss sports rights deals, betting impacts, niche sports, and collegiate athlete monetization.
– Remi Beaudouin will highlight how streaming tech ensures high-quality delivery and enables new revenue through dynamic ads, personalization, and immersive fan experiences.
– David Guinan brings over 25 years of experience in direct-to-consumer sports strategy, having consulted for entities like Major League Table Tennis and the English Premier League.
– Christy Tanner and Joe Franzetta will address challenges like content fragmentation and discoverability, emphasizing consumer-focused solutions and aggregation to simplify viewer access.
The future of sports broadcasting is undergoing a seismic shift, driven by the rapid expansion of streaming platforms and evolving consumer expectations. Monetizing sports content in the digital age requires innovative strategies that balance audience engagement with sustainable revenue models, making events like Streaming Media 2025 essential for industry leaders.
On October 8, Brian Ring of Ring Digital LLC will lead a panel exploring how sports organizations and media companies can thrive in this new environment. The discussion will feature experts from across the streaming and sports sectors, each bringing unique insights into direct-to-consumer models, advertising innovations, and fan experience enhancements.
Ring emphasizes the relevance of the conversation, noting recent high-profile rights deals and emerging trends like sports betting and niche league growth. He will be joined by Joe Franzetta from Roku, David Guinan with extensive experience in streaming sports product development, Christy Tanner known for her digital growth strategies, and Remi Beaudouin of Ateme, who focuses on the technological backbone enabling these advances.
Beaudouin highlights how evolving tech stacks support high-quality, low-latency streaming while opening doors to dynamic ad insertion and personalized viewer experiences. He points to augmented reality and interactive features as key tools for deepening fan engagement and creating new monetization pathways.
Guinan brings over 25 years of expertise in media and sports, having consulted for organizations like Major League Table Tennis and the English Premier League. His background in direct-to-consumer strategy offers practical insights into navigating the complexities of digital transformation.
Tanner addresses one of the central challenges in today’s market: fragmentation. She argues that leagues must prioritize user-friendly, reasonably priced products to cut through the noise and retain viewer loyalty in an oversaturated media landscape.
Franzetta discusses Roku’s role as an aggregator, simplifying content discovery for sports fans amid increasingly scattered broadcasting rights. His work on Roku Sports Zone exemplifies how platforms can reduce friction and enhance accessibility for viewers.
This panel promises to deliver actionable insights for anyone involved in sports media, from broadcasters and league officials to tech providers and advertisers. Early registration is encouraged, with discounted pricing available until September 5.
(Source: Streaming Media)
