Swerve TV Launches FAST Channel for Women’s Sports
▼ Summary
– Swerve TV has launched Swerve Sports, a free, ad-supported streaming channel focused on women’s sports, available on The Roku Channel and Pluto TV.
– The new platform offers live games, highlights, and films featuring women athletes, with over 30 content partners including Athletes Unlimited leagues and Red Bull.
– Swerve Sports aims to provide 24/7 live-streaming women’s sports content, addressing fan demand and creating opportunities for athletes.
– The company also operates Swerve Combat, which streams over 200 live combat sports events annually.
– Swerve TV is led by experienced media executives, including former CBS News executive Christy Tanner and Roku veteran Steve Shannon.
Sports enthusiasts craving more WNBA, AWSL, and Unrivaled action now have a fresh way to watch their favorite athletes. Swerve TV, a leading media company specializing in free, ad-supported streaming platforms across the U.S. and Canada, has introduced Swerve Sports, a dedicated channel for women’s sports. The new offering is now available on major platforms like The Roku Channel and Pluto TV, featuring content from over 30 partners.
Christy Tanner, Chair of Swerve TV, emphasized the channel’s mission: “Swerve Sports delivers exactly what fans demand, round-the-clock, free, live-streamed women’s sports.” The initiative not only expands viewership but also opens doors for female athletes to gain greater visibility. Alongside Swerve Sports, the company runs Swerve Combat, which broadcasts more than 200 live combat sports events annually.
The channel’s lineup includes live games, highlights, and documentaries spotlighting trailblazing women in sports. Key partners range from Athletes Unlimited leagues in volleyball, basketball, and softball to organizations like the Women’s Football Alliance, Red Bull, and Professional Fighters League. The diverse programming ensures fans can follow everything from cheerleading to bare-knuckle fighting.
Behind Swerve TV is a team of seasoned media innovators. Tanner, a former CBS News executive, played a pivotal role in launching the network’s streaming services. CEO Steve Shannon was instrumental in developing Roku’s content monetization strategy. The advisory board boasts industry heavyweights like Amy DuBois Barnett and Rich Battista, ensuring the platform stays ahead in the competitive streaming landscape.
With its focus on accessibility and high-quality coverage, Swerve Sports is poised to become a go-to destination for fans eager to support women’s athletics. The channel’s launch marks another step toward closing the visibility gap in sports media.
(Source: Variety)
