Threads Rivals X in Daily Users, New Data Reveals
▼ Summary
– Instagram Threads is nearing X in mobile app users, with 115.1 million daily active users in June 2025, while X had 132 million, showing Threads’ rapid growth and X’s decline.
– Bluesky experienced 372.5% year-over-year growth but remains small with 4.1 million daily active users, despite having 37 million registered users.
– Threads and X are the main competitors in mobile, while X dominates web traffic with 145.8 million daily visits compared to Threads’ 6.9 million.
– Bluesky’s long-term potential lies in its open, user-configurable infrastructure, not just in attracting users fleeing other platforms like X.
– In the U.S., Threads has 15.3 million mobile daily active users, close to X’s 22.9 million, while Bluesky trails with 1.1 million.
Instagram Threads is rapidly closing the gap with X in daily active users, according to fresh market data. Recent figures show Threads attracted 115.1 million daily mobile users across iOS and Android in June 2025, a staggering 127.8% year-over-year increase. Meanwhile, X reported 132 million daily actives, marking a 15.2% decline during the same period.
While Bluesky experienced explosive growth of 372.5%, its 4.1 million daily active users remain far behind industry leaders. The decentralized platform gained momentum after the U.S. presidential elections as users migrated from X, but recent criticism about its ideological slant may have driven some back to Threads. Despite its smaller scale, Bluesky’s 37 million registered users suggest untapped potential, particularly given its open-network architecture.
The real battle unfolds between Threads and X, especially in mobile engagement. Meta’s platform is positioned to challenge X’s dominance, potentially redirecting advertising revenue, Threads’ sole monetization strategy so far. However, X maintains a strong lead in web traffic, with 145.8 million average daily visits globally compared to Threads’ 6.9 million. Bluesky trails slightly with 5.3 million web visits, indicating many users browse without committing to its app.
In the U.S., the dynamics shift. X dominates web visits with 33.1 million daily users, while Bluesky outperforms Threads (2.4 million vs. 985,200 visits). On mobile, Threads narrows the gap, recording 15.3 million U.S. daily actives against X’s 22.9 million. Bluesky’s U.S. mobile presence remains modest at 1.1 million users.
Long-term success for Bluesky hinges less on fleeting political migrations and more on its open-social ecosystem development. Users drawn by its anti-X stance may not stay unless the platform evolves, whereas those invested in its technology could drive sustained growth.
Meta recently disclosed 350 million monthly active users for Threads, while X, now privately held, last reported 600 million monthly actives under Elon Musk’s leadership. As competition intensifies, Threads’ mobile-first strategy could reshape the social media landscape.
(Source: TechCrunch)
