Prime Day 2025: Start Times & Hottest Deals to Expect
▼ Summary
– Amazon Prime Day 2025 will run from July 8 to July 11, marking the longest Prime Day event yet, expanding from two to four days.
– Major retailers like Walmart and Target are hosting competing sales in July, with early access for their membership subscribers.
– Prime Day will feature limited-time ‘Today’s Big Deals’ from brands like Samsung and Levi’s, alongside traditional lightning deals.
– Expect discounts on categories like video games, TVs, kitchen appliances, Apple products, LEGO sets, and gaming accessories, though some deals may be limited.
– Shopping tips include setting a budget, comparing prices, checking unbiased reviews, and clipping coupons to maximize savings.
Amazon Prime Day 2025 is gearing up to be the most expansive shopping event yet, with extended dates and competitive deals across major retailers. What started as an Amazon-exclusive sale has transformed into an industry-wide phenomenon, with Walmart, Target, and others launching rival promotions. This year’s event runs from July 8 to July 11, marking Amazon’s longest Prime Day ever, four full days of discounts instead of the usual two.
For savvy shoppers, timing is everything. Walmart’s Deals event kicks off on July 8, but Walmart+ members get early access on July 7. Target’s Circle Week begins even sooner, running from July 6-12, with Target Circle 360 subscribers gaining entry on July 5. With overlapping sales, price matching between retailers could lead to unprecedented bargains, especially on July 8 when Amazon officially starts.
What’s new this year? Amazon is introducing “Today’s Big Deals,” daily brand-specific promotions from companies like Samsung and Levi’s. These limited-time offers will refresh at midnight, adding urgency to the usual Lightning Deals. Early discounts are already live, including extended free trials for Audible and Kindle Unlimited, plus markdowns on Amazon devices like the Luna Wireless controller.
Prime membership is required for Amazon’s best offers, but non-members can still find savings elsewhere. Walmart, Target, and Best Buy will likely match many of Amazon’s deals, making it possible to shop competitively without a subscription.
Expect major discounts in these categories:
- Video Games: Look for Nintendo Switch, PS5, and Xbox Series X titles under $30, with older games dipping below $20. The Steam Summer Sale (running until July 10) will also offer PC gaming bargains.
- Pro Tips for Prime Day Success:
- Set a budget to avoid impulse buys.
- Compare prices using tools like CamelCamelCamel to track historical Amazon pricing
- .Check for coupons, many Prime members overlook clip-to-save offers on product pages.
- Read unbiased reviews before committing to big purchases.
- Skip sponsored listings unless they’re exactly what you need.
- With tariffs potentially raising prices later in the year, July’s sales could be the best opportunity to lock in savings. Whether you’re upgrading tech, stocking up on household essentials, or hunting for holiday gifts, Prime Day 2025 promises something for every shopper.
(Source: IGN)
