Netflix announces new subscription price increase
▼ Summary
– Netflix has increased the price of its ad-supported plan to $8.99/month and raised its standard and premium plans to $19.99 and $26.99/month, respectively.
– The company earned $1.5 billion from its advertising business in 2025, which is a small portion of its $12.05 billion total annual revenue.
– This price increase follows similar recent hikes from other major streaming services like Prime Video and HBO Max.
– Netflix did not provide a specific reason for this latest price change, unlike a previous instance where it cited adding customer value.
– It is currently unclear when the new pricing will take effect for existing subscribers, and Netflix has not responded to requests for comment.
The cost of streaming continues to climb, with Netflix implementing another round of subscription price increases across its plans. The company’s most affordable option, the ad-supported tier, now costs $8.99 per month, a one-dollar increase from its previous $7.99 price point. More substantial hikes affect the higher-tier plans: the standard package rises from $17.99 to $19.99 monthly, while the premium plan increases from $24.99 to $26.99. These updated figures were confirmed on the company’s support page.
This move aligns Netflix with a broader industry trend, as services like Prime Video, Paramount Plus, and Apple TV Plus have all enacted their own price adjustments in recent months. For Netflix, this latest increase follows a period of significant financial performance. The company reported annual revenue of $12.05 billion for 2025, which included $1.5 billion generated specifically by its expanding advertising business.
Unlike previous announcements, Netflix has not provided a public rationale for this specific price adjustment. In the past, the streaming giant has justified increases by stating a commitment to delivering greater value to its subscriber base. It remains unclear precisely when the new pricing will take effect for current members. The company has not yet responded to requests for comment regarding the timing or the reasoning behind the change.
(Source: The Verge)
