▼ Summary
– Mawari launched vTubeXR, an XR platform enabling immersive 3D interactions between fans and VTubers using high-quality, low-latency streaming technology.
– The platform eliminates the need for specialized studio setups, making it globally accessible via XR devices and mobile apps, targeting Gen-Z and Gen Alpha audiences.
– Mawari partnered with Japan’s Brave Group and Virtual Avex to showcase vTubeXR at Expo 2025 Osaka, offering early access with features like ticketing and VIP experiences.
– VTubers are a $1.5 billion market in Japan, with 76% of surveyed fans desiring more immersive experiences and 86% willing to pay for real-time interactions.
– Future vTubeXR updates will include monetization features like ticketed events and digital goods, expanding Mawari’s network and enabling new use cases like AI-driven language learning.
Mawari’s groundbreaking vTubeXR platform is transforming how fans engage with virtual creators by introducing immersive 3D interactions that blur the line between digital and physical experiences. This innovative extended reality (XR) solution leverages cutting-edge streaming technology to deliver high-quality, low-latency avatar rendering across devices—from AR glasses to mobile apps—without requiring specialized studio setups.
The platform enables personalized fan interactions through virtual meet-and-greets, handshake events, and exclusive appearances, replicating the intimacy of in-person encounters. By partnering with Japan’s leading VTuber agencies, Brave Group and Virtual Avex, Mawari is set to debut vTubeXR at Expo 2025 Osaka, offering attendees a taste of next-gen fan engagement. Early adopters will gain access to customizable monetization tools, including ticketed events, digital merchandise, and VIP experiences.
VTubers—digital content creators using animated avatars—have exploded in popularity, particularly in Japan, where the market is projected to reach $1.5 billion by 2026. Mawari’s research highlights a growing demand for deeper immersion, with 76% of surveyed fans craving more interactive experiences and 86% willing to pay for real-time spatial engagements.
Beyond entertainment, vTubeXR unlocks diverse applications, from AI-powered language tutoring to multilingual virtual tourism guides. The platform’s upcoming monetization features, such as superchat-style payments and exclusive digital goods, will empower creators to maximize their intellectual property value.
As Mawari expands its decentralized infrastructure, vTubeXR is poised to redefine global fan engagement, offering scalable, borderless experiences that push the boundaries of virtual interaction. With plans to onboard more VTuber agencies and IP holders, the platform represents a significant leap forward in the evolution of XR-driven entertainment.
(Source: VentureBeat)
