Spotify Teams Up With Bookshop.org to Sell Physical Books
▼ Summary
– Spotify is partnering with Bookshop.org to let users buy physical copies of audiobooks, supporting local retailers starting in Spring 2026.
– A new feature called Page Match will allow users to sync physical books and ebooks with audiobooks in the Spotify app using their camera.
– When the feature launches, a “get a copy for your bookshelf” button will appear on audiobook pages in the Spotify app in the US and UK.
– The purchase process will redirect users from Spotify to Bookshop.org’s checkout page to complete the transaction.
– Bookshop.org’s founder stated that Spotify’s initiative helps bring in more readers and grow the overall audience for books.
The music streaming giant is expanding its reach into the literary world with a new partnership designed to connect listeners with physical books. Spotify is teaming up with online retailer Bookshop.org to allow users to purchase hard copies of the audiobooks they enjoy. This initiative, set to begin in the United States and the United Kingdom this spring, represents a significant move beyond digital audio and into the tangible book market. The collaboration aims to support independent bookstores through Bookshop.org’s established network.
When the feature goes live, listeners will notice a new button at the bottom of an audiobook’s page within the Spotify app. The prompt, “get a copy for your bookshelf,” will redirect users to Bookshop.org’s website to complete their transaction. This seamless link directs customers straight to the checkout page for the corresponding physical title. The partnership was announced alongside the launch of Spotify’s Page Match, a separate feature that uses a phone’s camera to sync a user’s place in a physical book or ebook with the audiobook version in the app.
At the announcement event, Bookshop.org founder and CEO Andy Hunter emphasized the shared goal of encouraging more people to read. He expressed enthusiasm for the collaboration, noting that Spotify’s massive audience introduces books to new potential readers. Hunter’s perspective focuses on expanding the overall community of book lovers, suggesting that this partnership benefits the entire literary ecosystem by driving interest and sales. This move signals Spotify’s deepening investment in spoken-word content and its strategy to become a more comprehensive hub for all forms of narrative entertainment.
(Source: The Verge)
