Spotify Announces Another Price Increase
▼ Summary
– Spotify Premium prices are increasing in the US, Estonia, and Latvia, marking the third US hike since 2023.
– Individual US Premium plans will rise from $11.99 to $12.99, and Student plans from $5.99 to $6.99.
– Duo and Family plans in the US will see larger increases, going to $18.99 and $21.99 respectively.
– Spotify justifies the price hikes as necessary to reflect the platform’s value and fund continued improvements.
– This increase follows a period of 12 years without price changes and recent additions of AI features and lossless audio.
Music streaming giant Spotify has confirmed another round of price increases for its Premium subscription service in the United States, Estonia, and Latvia. This adjustment represents the third time the company has raised its rates since 2023, signaling a continued shift in its pricing strategy for core markets. Subscribers in the affected regions will receive notifications about the updated costs over the next several weeks.
Individual Premium plans in the US will now cost $12.99 per month, up from the previous $11.99. The discounted Student plan is also increasing by one dollar, moving from $5.99 to $6.99. The price jumps are more substantial for shared plans. The Duo plan for two people is rising from $16.99 to $18.99, while the Family plan is increasing from $19.99 to $21.99. Users in Estonia and Latvia are directed to Spotify’s official website to view the specific new pricing for their local currencies.
In a statement, Spotify framed the change as a necessary step to support its platform. The company indicated that periodic price updates allow it to reflect the value provided, fund ongoing improvements to the user experience, and continue benefiting the artists on its service. In emails being sent to customers, Spotify justifies the increase as essential to “keep delivering a great experience.”
This latest move was anticipated, as Spotify had previously signaled its intention to raise US prices before March 2026, though the exact figures were unknown until now. The service’s last price hike in the United States occurred in June 2024, with other regions seeing increases in August 2025. Since those adjustments, Spotify has rolled out several new features, including AI-powered tools and long-awaited support for higher-quality lossless audio. For long-time users, this new increase may feel particularly significant, contrasting sharply with the platform’s first twelve years of operation when subscription prices remained completely unchanged.
(Source: The Verge)
