Semify Acquires Dragon Metrics to Boost Global SEO & AI Reporting
▼ Summary
– Semify, a U.S.-based digital marketing platform, has acquired the Hong Kong–based SEO and reporting platform Dragon Metrics.
– The acquisition strengthens Semify’s reporting capabilities and AI optimization tools in a shifting search landscape.
– Dragon Metrics will operate as a standalone brand with the same contacts and product experience for its customers.
– The deal provides Semify with enterprise-grade reporting and global data coverage, especially in non-Google dominant markets.
– Dragon Metrics co-founder Simon Lesser will join Semify as chief product officer to lead its AI optimization strategy.
The recent acquisition of Dragon Metrics by Semify marks a significant consolidation in the digital marketing technology sector, strengthening capabilities in global SEO reporting and AI-driven analytics. This strategic move combines Semify’s established white-label platform with Dragon Metrics’ extensive international data coverage, creating a more powerful toolkit for agencies and brands operating worldwide.
Customers using the Dragon Metrics platform should notice no immediate disruption to their service. The company will continue to operate as a standalone brand, maintaining all existing points of contact and the core product experience. The primary change users can anticipate is an accelerated pace of product updates and enhancements. Furthermore, clients will gain access to Semify’s proprietary AI optimization methodology and benefit from future software integrations designed to streamline workflow.
This acquisition, finalized in early December, brings together two companies with complementary strengths. Semify, founded in the United States, provides a robust foundation for white-label marketing services. Dragon Metrics, established several years later in Hong Kong, carved out a niche by serving a truly global clientele. Its platform is particularly valuable in markets where Google does not hold a monopoly, such as China, Korea, and Japan, offering crucial insights for multinational campaigns.
The transaction provides Semify with an enterprise-grade reporting system and vastly expands its international data footprint. This is a clear indication of the company’s strategic focus on AI-driven measurement and optimization as the search industry continues to evolve. A key personnel detail of the deal involves Dragon Metrics co-founder Simon Lesser, who will transition to Semify in the role of Chief Product Officer. In this capacity, he will lead the overarching product strategy, specifically steering the development of AI optimization tools for the combined entity.
(Source: Search Engine Land)
