Take Control of Your Instagram Reels Algorithm
▼ Summary
– Instagram is launching an AI-powered feature called “Your Algorithm” that lets users view and adjust the topics that shape their Reels recommendations.
– The feature allows users to see topics Instagram thinks they like, remove unwanted ones, and add new interests to better tailor their video feed.
– It is available starting today in the US, with a global rollout in English coming soon, and is accessed via an icon on Reels videos.
– Users can see an AI-generated summary of their recommended topics, adjust preferences, and even share their interest list on their Instagram Story.
– Instagram plans to expand adjustable algorithms to the Explore tab and other app areas, with similar features in development for Meta’s Threads app.
Instagram is introducing a new tool that puts you in the driver’s seat for your Reels recommendations. This feature, powered by artificial intelligence, lets you view and adjust the topics that influence the short-form videos appearing in your feed. By allowing you to remove interests or add new ones, the platform aims to deliver a more personalized and relevant viewing experience directly aligned with your preferences.
The company explained that this move is about giving users more meaningful control as their tastes change. Starting with Reels, you can now see a summary of topics Instagram’s system associates with you based on your past activity. The goal is to make the recommendations feel more specifically tailored to you.
Accessing the tool is straightforward. When watching Reels, look for an icon featuring two hearts on sliders in the top-right corner. Tapping this opens a menu where you can review the AI-generated interest list, make adjustments to your preferences, and even share that list of topics to your Instagram Story if you choose.
Initially launching in the United States, the feature is set for a broader global rollout in English shortly. This is just the beginning of a wider initiative. Instagram has plans to bring similar adjustable algorithm controls to the Explore tab and other areas of the app in the near future.
This development isn’t isolated to Instagram. Meta is implementing parallel features across its family of apps. For its Threads platform, a tool is in development where users can instruct the algorithm by tagging posts with phrases like “dear algo” to request more or less of certain content. Furthermore, Meta is enhancing feedback options, allowing you to explain why a Reel or Facebook post isn’t relevant. The company has signaled that additional methods for shaping your main Feed and providing algorithm feedback will arrive in the coming months.
(Source: The Verge)
