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Samsung 65″ OLED S90F Hits Record Low Price for 2025

Originally published on: November 29, 2025
▼ Summary

Samsung and Amazon offered major Black Friday discounts, with Samsung’s 65-inch OLED S90C TV hitting a record-low price of $1,397, down from $1,997.
– The NQ4 AI Gen3 processor uses 128 neural networks to analyze and enhance picture quality frame by frame, optimizing content like sports, movies, and games.
– 4K AI upscaling improves lower-resolution content from sources like cable or streaming by adding details to make it appear near-4K quality.
– OLED technology provides perfect blacks and infinite contrast through self-emissive pixels, offering superior picture quality over LCD panels.
– Features like Motion Xcelerator 144Hz and Samsung Vision AI ensure smooth motion for gaming and sports, while automatically adjusting brightness and contrast based on room lighting and content.

The Samsung 65-inch OLED S90F has reached its most competitive price point for 2025, making premium display technology more accessible than ever before. Available now for just $1,397, a substantial $600 reduction from its original $1,997 price tag, this model represents an exceptional value. It incorporates Samsung’s top-tier features, including the powerful NQ4 AI Gen3 processor, sophisticated 4K AI upscaling, OLED HDR+ for stunning contrast, and a 144Hz Motion Xcelerator for fluid motion handling.

While the promotion covers all available screen sizes, the 65-inch version stands out as the most popular choice. It strikes an ideal balance between generous screen area and practical living room dimensions. A discount of this magnitude brings OLED performance into a price range that, until recently, was reserved for mid-level LED televisions.

At the core of the S90F’s performance is the advanced NQ4 AI Gen3 processor. This chip employs 128 specialized neural networks, educated on millions of image samples, to analyze and enhance each frame of content in real-time. The artificial intelligence can identify whether you’re watching a film, a sports event, a newscast, or playing a video game, and it tailors its processing accordingly. Sports broadcasts receive motion smoothing to minimize blur during rapid camera pans, while movies retain their original cinematic cadence without introducing the unnatural “soap opera effect” common with less sophisticated systems.

The 4K AI upscaling function leverages the same neural architecture to improve lower-resolution media. It intelligently reconstructs and adds detail to standard definition and high-definition content, making it appear closer to native 4K quality. This means cable broadcasts, 1080p streaming services, and older films all look sharper and cleaner, thanks to enhanced edge definition, texture synthesis, and noise reduction. This capability is particularly valuable in today’s mixed-content environment, ensuring a consistently high-quality picture regardless of the source material.

A fundamental advantage of OLED technology lies in its self-lighting pixels. Unlike traditional LCDs that use a backlight, each pixel in an OLED panel produces its own light and can switch off completely to represent true black. This results in perfect black levels and essentially infinite contrast ratios. The visual impact is profound, with shadow details remaining visible in dark scenes while bright highlights shine without any distracting bloom or halo effects. When viewing HDR content, stars appear as brilliant points against a velvety black sky, and horror films reveal every intentional detail hidden in the shadows.

For fast-moving content, the Motion Xcelerator 144Hz feature ensures exceptionally smooth motion. By combining a high native refresh rate with intelligent frame interpolation, it significantly reduces judder and blur during intense action sequences. Gamers will appreciate the inclusion of Variable Refresh Rate (VRR) support up to 4K at 144Hz, which eliminates screen tearing and maintains low input lag for a competitive edge. This technology also clarifies fast-paced sports broadcasts, making every play easier to follow.

Samsung’s Vision AI adds another layer of intelligence by performing a scene-by-scene analysis. It automatically fine-tunes brightness, contrast, and color saturation based on the specific content being shown and the ambient light conditions in your room. The system will increase screen brightness for daytime viewing in well-lit spaces and dim it for comfortable nighttime watching. It also applies targeted brightening to dark scenes, revealing crucial shadow details without compromising the overall picture integrity or making it appear washed out.

Connectivity is thoroughly modern, with a full suite of ports including multiple HDMI 2.1 inputs, USB connections, Ethernet, and integrated Wi-Fi and Bluetooth. This comprehensive selection ensures seamless compatibility with the latest gaming consoles, streaming devices, high-quality sound systems, and wireless peripherals, all without the need for extra adapters or dongles.

For those seeking the absolute best picture quality that Samsung currently offers, this record-low pricing presents a rare opportunity to own a flagship OLED television without the typical wait for significant price depreciation.

(Source: Kotaku)

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