Target partners with OpenAI to launch new retail app
▼ Summary
– Target will launch a ChatGPT-powered shopping app in beta next week, allowing users to get ideas, browse, build baskets, shop for food, and check out.
– OpenAI is expanding its retail presence by adding dedicated apps to ChatGPT, including recent additions like Canva, Coursera, Figma, Expedia, Spotify, and Zillow.
– OpenAI is introducing commerce features such as “Instant Checkout” to enable purchases within conversations with retailers like Etsy and Shopify.
– Target will deploy ChatGPT Enterprise to its 18,000 headquarters employees for supply chain forecasting and streamlining store processes.
– Target will integrate OpenAI’s models into digital tools for employee support, customer service, AI shopping assistants, and personalized gift finders.
Target is teaming up with OpenAI to introduce a new ChatGPT-powered shopping application, marking a significant expansion of artificial intelligence into the retail sector. This innovative tool is scheduled to enter beta testing next week, enabling customers to seek inspiration, explore products, assemble multi-item carts, purchase groceries, and complete transactions directly through conversational prompts.
This development represents OpenAI’s continued push into retail, following the recent introduction of specialized apps for platforms such as Canva, Coursera, Figma, Expedia, Spotify, and Zillow within ChatGPT. The company is aggressively pursuing AI-driven commerce opportunities through features like “Instant Checkout,” which allows users to make purchases during conversations with retailers including Etsy and Shopify.
Beyond the consumer-facing application, the collaboration significantly expands the existing enterprise relationship between Target and OpenAI. Target will deploy ChatGPT Enterprise to its 18,000 headquarters staff, leveraging the technology for enhanced supply chain predictions and more efficient store operations. The retailer plans to further incorporate OpenAI’s models into various digital systems, improving employee assistance, customer support, AI shopping helpers, and customized gift recommendation tools.
(Source: TechCrunch)
