Disney Plus May Use AI to Create Videos
▼ Summary
– Disney CEO Bob Iger announced the company is exploring AI-generated videos for Disney Plus to allow users to create and consume short-form content.
– The company sees AI as an opportunity to make its streaming platforms more dynamic and engaging for consumers.
– Disney reported adding 1.5 million subscribers in the US and Canada in Q4 2025, bringing its North American total to 59.3 million.
– Iger hinted at integrating game-like features into Disney Plus through its partnership with Epic Games, following Netflix’s push into gaming.
– Disney Plus may incorporate commerce features to serve as an engagement engine for promoting Disney parks, hotels, and cruises.
The Walt Disney Company is exploring the integration of artificial intelligence to transform its Disney Plus streaming platform, potentially enabling users to generate and view short-form AI videos directly within the service. During a recent earnings presentation, Disney CEO Bob Iger expressed significant enthusiasm for the technology, highlighting its capacity to make the platform more interactive and engaging for subscribers. He pointed to substantial opportunities for deploying AI across Disney’s direct-to-consumer offerings, not only to enhance the user experience but also to provide creative tools that allow consumers to produce content themselves. While specific details about the implementation remain undisclosed, the announcement signals a major strategic shift toward incorporating generative media into mainstream entertainment.
Disney’s streaming service demonstrated robust growth, adding 1.5 million new subscribers in the U.S. and Canada during the last quarter. This surge brings its total North American subscriber count to 59.3 million. The company recently implemented price increases across its subscription tiers, a move that appears not to have hindered its subscriber acquisition momentum.
Beyond AI-generated video, Iger suggested other ambitious expansions for the Disney Plus ecosystem. He revealed that “game-like features” could be integrated into the platform, leveraging the company’s collaboration with Epic Games. This follows a broader industry trend, with competitors like Netflix also venturing into gaming, albeit with mixed results following some high-profile game removals and studio closures.
Iger also highlighted a future where Disney Plus could serve as a hub for commerce, acting as what he termed an “engagement engine.” This would allow the service to seamlessly connect viewers with opportunities to book visits to Disney theme parks, reserve stays at Disney-owned hotels, or schedule Disney cruise line vacations. This approach aims to deepen customer relationships by linking digital entertainment with real-world experiences, creating a comprehensive Disney ecosystem.
(Source: The Verge)
