Samsung’s Bixby Gets Generative AI Upgrade for TVs
▼ Summary
– Samsung is rolling out a new conversational AI called Vision AI Companion across its 2025 TVs, which allows users to ask questions about on-screen content and more.
– The AI can provide information about actors, artworks, and sports scores, as well as offer recommendations for TV, movies, cooking, travel, and local restaurants.
– It is powered by generative AI, integrating models like Microsoft Copilot and Perplexity, and supports natural conversation with context and follow-up questions.
– Vision AI Companion serves as a central hub for Samsung’s AI features, including AI picture optimization and real-time translation, with visual elements in responses.
– The feature, first announced in September, is now available in 10 languages including English, Korean, and Spanish, primarily reaching customers through Samsung TVs.
Samsung is introducing a major upgrade to its Bixby virtual assistant for 2025 television models, transforming it into a generative AI-powered tool called Vision AI Companion. This enhancement allows viewers to interact conversationally with their TV, asking questions about on-screen content or seeking recommendations for entertainment, dining, and travel. The feature, which began rolling out after its initial announcement in September, supports multiple languages and integrates several advanced AI models to deliver intelligent, context-aware responses.
With Vision AI Companion, users can inquire about actors, artwork, or sports scores directly related to what they are watching. The system also extends its capabilities beyond the screen, offering personalized suggestions for movies and TV shows, culinary guidance, travel ideas, and nearby restaurant options. Powered by a combination of AI technologies, including Microsoft Copilot and Perplexity, the assistant handles natural dialogue, remembers context, and responds to follow-up questions seamlessly.
Since the AI is embedded directly into the television, it provides both spoken and visual answers, enhancing the user experience with on-screen displays. Vision AI Companion will serve as the central interface for Samsung’s suite of AI functionalities, such as AI-driven picture optimization and real-time translation features. This positions the TV as a comprehensive smart hub within the home.
Available now across Samsung’s 2025 TV lineup, the service supports ten languages, including English, Korean, and Spanish. As Samsung does not market smart speakers, its televisions represent a primary channel for delivering AI-driven services to consumers at home, alongside connected appliances like refrigerators and washing machines.
(Source: The Verge)
