Google Wallet Adds New Personalization for Purchases & Passes
â–¼ Summary
– Google Wallet will soon use purchase history and stored passes to provide personalized recommendations across its services.
– This personalization includes tailored ads, offers, and recommendations based on data like airline preferences from boarding passes.
– Users can disable the use of their purchase and pass data entirely or adjust granular settings for ads and in-app recommendations.
– Google will not sell this purchase and pass information to third parties and excludes sensitive data from ad targeting.
– The new settings will roll out to US users over the coming months with notifications in Google Wallet upon availability.
Google Wallet is introducing a fresh set of customization features designed to enhance user experience by leveraging individual purchase and pass data. These upcoming settings promise to deliver more personalized recommendations based on your transaction history and stored items like loyalty cards, event tickets, and boarding passes.
When activated, the system analyzes your Google Pay transactions and saved passes to tailor suggestions across Google’s own services. For example, if you frequently fly with a particular airline, Google might highlight that carrier when you search for flights. Similarly, downloading a fitness app could trigger suggestions for related health and wellness content. The company emphasizes that today’s users anticipate digital interactions that reflect their unique habits and interests.
Privacy remains a central consideration. You retain full control, with the ability to disable the feature entirely. Should you opt in, you can fine-tune how your data is applied, choosing whether it shapes organic recommendations inside apps, influences ad personalization, or contributes to ad performance analytics.
Google confirms it will not sell your purchase or pass details to outside parties, and sensitive personal information continues to be excluded from advertising campaigns. The rollout begins for U.S. customers in the next few months, with an in-app notification alerting users once the feature is active. Additional information will be accessible through Google’s official support resources.
(Source: 9to5 Google)
