Google’s AI Automates Ad Reviews, Reporting & Support

Google is introducing a significant set of enhancements across its Ad Manager, AdSense, and AdMob platforms, designed to help publishers streamline operations, build stronger advertiser partnerships, and improve content monetization. These updates are heavily driven by artificial intelligence and real-time technology, aiming to reduce manual workloads while boosting performance and safety.

A key advancement comes in the form of AI-driven automation for brand safety. A new intelligent tool learns the unique brand guidelines of each publisher and will soon be capable of automatically blocking inappropriate advertisements. This development drastically cuts down the hours publishers would otherwise spend manually reviewing ad placements.

In the area of performance analysis, a generative AI reporting feature is now available. Publishers can simply ask questions in plain language, such as “Which ad units had the highest CPM last week?” The system then instantly creates a customized performance report directly within Ad Manager, delivering insights without delay.

To assist with platform navigation and problem-solving, an AI Help guide is being rolled out across Ad Manager, AdMob, and AdSense. This integrated chat tool provides immediate onboarding assistance and troubleshooting support. This is particularly beneficial for smaller publishing teams that may have limited access to dedicated help resources.

The collective impact of these innovations points toward a cleaner, safer, and more operationally efficient advertising ecosystem on Google’s platforms. Automated brand safety tools lower the risk of ads appearing next to unsuitable content. Meanwhile, AI-powered reporting gives publishers faster access to the data they need, which can lead to more effectively optimized advertising campaigns.

Beyond automation, new features are enhancing how live content and direct deals are handled. The new CTV Live-biddable solution within Ad Manager allows publishers to maximize revenue from unpredictable live events, such as major sports matches or award ceremonies. This system enables the programmatic sale of premium ad inventory in real time as these events unfold.

Ronan McCarthy, SVP of Media Operations at DAZN, commented on the practical application, stating, “Google Ad Manager’s live CTV solution allowed us to deliver high-quality streams of the FIFA Club World Cup to millions of fans globally.”

For advertisers and publishers engaging in direct agreements, the new Buyer Direct feature combines the control of traditional direct sales with the efficiency of programmatic buying. It offers advantages like cross-publisher frequency management, access to real-time performance data, and simplified consolidated billing.

The overarching goal is clear: by automating essential tasks like ad reviews, reporting, and user support, Google is freeing up publishers to concentrate more on creating quality content. Simultaneously, advertisers gain access to a more consistent, brand-safe, and high-performing pool of ad inventory across the entire network.