Google Search Console Launches New Query Groups Feature
▼ Summary
– Google introduced Query groups in Search Console Insights to automatically group similar search queries using AI.
– This feature helps users identify main topics their audience searches for by replacing long query lists with grouped categories.
– Query groups are designed for high-level analysis and do not impact search ranking results.
– The feature is rolling out gradually and is only available for properties with high query volumes.
– Query groups automate a process previously done manually by SEOs, making it more accessible for beginners.
Google has introduced a new Query Groups feature within its Search Console Insights report, designed to automatically cluster similar search queries into meaningful categories. This allows website owners and marketers to quickly identify the primary topics their audience is searching for, moving beyond lengthy lists of individual search terms.
According to Google, the feature addresses the challenge of cluttered query data by using artificial intelligence to group related searches. Instead of sifting through countless individual entries, users will now see organized lists that reflect the main areas of interest among their visitors. These AI-generated groups are dynamic and may shift over time, offering a clearer high-level view of search trends without influencing page rankings.
A sample screenshot of the report illustrates how this works in practice. For instance, variations like “search engine optimization,” “seo optimization,” “seo website,” and “search engine optimization (seo)” are all consolidated under a single “seo” query group. The report also highlights performance changes, such as showing whether clicks for that topic have increased or decreased, like a 9% drop in SEO-related clicks for one site.
The rollout for Query Groups will occur gradually over the next several weeks. It appears as a new card in the Search Console Insights dashboard, though it is currently limited to properties with a substantial volume of search queries. Sites with lower search traffic may not see this feature, as grouping is less relevant when query numbers are small.
This development is particularly valuable for SEO professionals and beginners who previously had to manually cluster queries or rely on external tools. By automating this process, Google simplifies data analysis, making key insights more accessible to a broader range of users. Additional information and guidance will be provided in an upcoming help document.
(Source: Search Engine Land)
