Amazon’s ‘Help Me Decide’ Button Uses AI to Simplify Shopping
▼ Summary
– Amazon is launching an AI-powered “Help me decide” tool to suggest products based on your browsing activity, searches, shopping history, and preferences.
– The tool makes personalized recommendations, such as suggesting a four-person all-season tent if you’ve previously viewed cold-weather sleeping bags or bought kids’ hiking boots.
– This feature is part of Amazon’s broader AI initiatives, including the Rufus chatbot, AI-generated buying guides, and Lens Live AI, all designed to increase product purchases.
– The “Help me decide” button is rolling out to millions of users in the US and appears in the Amazon Shopping app or mobile browser when viewing similar items.
– When activated, the tool provides a recommended product with a summary, along with budget and upgrade options for consideration.
Choosing the right product on Amazon just got easier with a new artificial intelligence feature. The online retail giant is introducing a “Help me decide” button designed to cut through the clutter when you’re comparing similar items. This tool leverages your personal shopping data, including browsing history, past purchases, and search activity, to recommend a single product tailored to your needs.
Imagine you’re shopping for a camping tent. The AI analyzes your previous activity, perhaps noting that you recently looked at cold-weather sleeping bags for both adults and children or bought kids’ hiking boots. Based on those signals, it might suggest a durable, all-season four-person tent as the best match for your upcoming adventures.
This initiative represents just one piece of Amazon’s broader strategy to integrate AI across the shopping experience. Last year saw the debut of Rufus, an AI shopping assistant that answers product questions conversationally. The company also launched automatically generated buying guides and a feature called Lens Live AI. This particular tool uses your phone’s camera to scan objects in your room and instantly find comparable items available for purchase on Amazon. While these innovations are impressive, many shoppers report that the most practical tool so far remains the AI-generated review summaries, which condense customer feedback into quick, readable insights.
The “Help me decide” function is currently being made available to millions of users across the United States. You’ll spot the button in the upper-right corner of the product display page when using the Amazon Shopping app or visiting the site on a mobile browser, but only when you have several comparable items open. Tapping the button reveals Amazon’s top pick, complete with a brief explanation justifying the selection. For further comparison, the interface also presents a more economical “budget pick” alongside a premium “upgrade option,” giving you a clear spectrum of choices at different price points.
(Source: The Verge)
