Amazon’s AI Explains Why You Should Buy Recommended Products
▼ Summary
– Amazon has launched a new AI feature called “Help me decide” that uses your search, browsing, and shopping history to suggest personalized products.
– The tool provides tailored recommendations, such as suggesting a four-person all-season tent if you’ve been looking at related camping gear.
– The “Help me decide” button appears after browsing similar listings and is located under the “Keep shopping for” option on the homepage.
– It utilizes large language models, AWS Bedrock, OpenSearch, and SageMaker to deliver these AI-driven product suggestions.
– The feature is available to U.S. consumers on the Amazon Shopping app for iOS and Android, as well as on the web.
Amazon has introduced a new AI-powered feature called “Help me decide,” designed to simplify online shopping by offering personalized product suggestions. This tool analyzes your search history, browsing patterns, and past purchases on the platform to recommend items that match your interests. For instance, if you’ve been looking at four-person sleeping bags, camping stoves, and have previously bought hiking boots, the system might suggest a durable, all-season tent suitable for a group of four. While it generally stays within your current price range, the feature can also present more affordable or premium alternatives if you request additional options.
The “Help me decide” button appears after you’ve viewed several similar product listings. It is conveniently located beneath the “Keep shopping for” section on the Amazon homepage. According to Daniel Lloyd, Amazon’s vice president of personalization, the tool saves time by using artificial intelligence to deliver tailored recommendations, helping shoppers feel more confident in their final choices.
Behind the scenes, Amazon relies on large language models combined with several of its own services, including AWS Bedrock for generative AI, OpenSearch for search functionality, and SageMaker for recommendations. This integrated approach allows the feature to process user data efficiently and generate relevant suggestions.
Available to U.S. customers through the Amazon Shopping app on iOS and Android devices, as well as on the web, this innovation is the latest in a series of AI enhancements from the e-commerce leader. Over the past year, Amazon has rolled out multiple tools aimed at improving the shopping experience. Last year saw the launch of Rufus, an AI assistant that answers customer questions about products. In October 2024, the company introduced AI-generated shopping guides spanning more than 100 categories, and it later began offering audio summaries of product details and customer reviews.
More recently, Amazon debuted Lens Live, a feature enabling users to point their smartphone camera at real-world objects and receive corresponding product recommendations available on the site. This move aligns with broader industry trends, as other tech giants like Google, OpenAI, and Perplexity are also investing heavily in AI-driven shopping tools to boost user engagement and drive sales.
(Source: TechCrunch)