Gitex Global 2025: AI Use Cases Take Center Stage

Gitex Global 2025 is set to become the definitive platform for exploring the most impactful artificial intelligence applications transforming industries worldwide. The event, scheduled for October 13-17 at the Dubai World Trade Centre, will position Dubai at the heart of the rapidly expanding global AI economy. This gathering represents a pivotal moment for examining how data, sophisticated algorithms, and large language models are evolving digital infrastructures into dynamic, interconnected systems that dramatically enhance business performance.

The scale of participation underscores the event’s significance, with more than 6,800 companies and 2,000 startups from 180 countries converging to display groundbreaking innovations. The focus extends across multiple frontier technologies, including quantum computing, cloud infrastructure, data analytics, cybersecurity, and digital health. The central theme demonstrates a clear shift from theoretical AI concepts to practical, deeply integrated intelligence within everyday digital ecosystems.

A preview of the leading AI solutions from global enterprises featured at the event reveals the current technological trajectory.

Snowflake is presenting its unified AI Data Cloud, designed to streamline the development and scaling of business applications. Key features include Snowflake Intelligence, an interface powered by large language models that helps users extract meaningful insights from both structured and unstructured data. The platform also incorporates Cortex AISQL, which embeds generative AI capabilities directly into SQL queries, and SnowConvert AI, a tool that accelerates the transition from older legacy systems. The company will also reveal plans for a second regional cloud deployment within the UAE. According to Mohamed Zouari, General Manager for the META region at Snowflake, consolidating computing, storage, and AI on a single platform simplifies adoption for enterprises while ensuring robust data governance and security, enabling businesses to unlock value from their data more rapidly.

Presight, a G42 company, is launching Presight IntelliCity, an advanced smart city platform that empowers governments to transition from reactive management to predictive and autonomous urban operations. The company is also demonstrating a suite of real-world AI tools, such as the AI-Policing Suite, the LifeSaver emergency response platform, the Vitruvian agentic AI platform, and NewsPulse, an AI-driven news intelligence assistant. Thomas Pramotedham, CEO of Presight, emphasized that AI has become a strategic national resource. He noted that nations proficient in AI are strengthening their digital sovereignty and economic resilience, making data processing and actionable intelligence central to modern state power.

IBM is highlighting its enterprise-ready AI and data platform, watsonx, which is built to transition AI projects from experimental pilots to full-scale production. Demonstrations include a Ferrari F1 simulator that generates real-time race summaries in the brand’s distinctive voice and Sevilla FC’s AI-powered Scout Advisor, which converts decades of scouting reports into easily searchable insights. These examples illustrate how domain-specific AI models deliver tangible business value. IBM is also featuring its Quantum System Two, showcasing the potential of quantum computing to solve complex, future-scale challenges. Shukri Eid, VP and General Manager of IBM Gulf, Levant and Pakistan, shared that IBM has deployed AI across hundreds of its internal workflows, projecting productivity savings of $4.5 billion, with a generative AI business portfolio now exceeding $7.5 billion.

The exponential growth of large language models and generative AI requires immense computational power, a demand AMD is addressing with its Instinct™ GPUs and EPYC™ CPUs. These processors are engineered to manage the intensive workloads of AI training, high-performance computing, and data center operations, all while prioritizing energy efficiency to support sustainable AI expansion. Zaid Ghattas, General Manager for the Middle East, Türkiye & Africa at AMD, described Gitex Global as the most significant annual technology event in the Middle East and a cornerstone of their regional strategy. He advocates for greater silicon diversity to help businesses fully leverage AI, benefiting from energy-efficient data centers and advanced AI inference capabilities.

Acer is introducing a new range of AI-enabled laptops equipped with dedicated AI processors and a proprietary software suite. This approach leverages on-device AI to enable advanced functions such as real-time translation and adaptive performance optimization without constant reliance on cloud connectivity. This initiative reflects Acer’s broader mission to make artificial intelligence accessible, practical, and impactful for daily use. Michele Montecchio, General Manager of Acer Middle East, explained that integrating AI directly into devices is revolutionizing business operations, enabling workflow automation, enhancing data security, personalizing education, and providing creative professionals with powerful tools for editing and design.

Beyond the exhibition halls, Gitex Global 2025 will host critical global dialogues concerning AI’s profound economic, enterprise, and cultural ramifications. Tanuja Randery, VP & MD EMEA at AWS, will discuss how strategic AI implementation can drive macroeconomic prosperity. Dato’ Pua Khein Seng (KS Pua), Chairman of Phison Electronics and inventor of the USB flash drive, will outline Malaysia’s strategic ambitions in AI and semiconductor innovation. Jack Hidary, CEO of SandboxAQ, featured on the TIME100 Most Influential Companies of 2025 list, will explore the convergence of AI and quantum computing in drug discovery. Dr. Mehdi Snene, Chief AI Officer at the United Nations in Switzerland, will address the urgent challenge of forging an equitable AI future that avoids deepening global divides or misrepresenting cultural identities.

(Source: Economy Middle East)