GITEX Global Rebrands as TechCation in 2026
▼ Summary
– GITEX Global will rebrand as TechCation in 2026, combining innovation, business, and lifestyle experiences at Expo City Dubai from December 7–11.
– TechCation 2026 will feature city-wide activities and partnerships with tourism and lifestyle sectors to offer blended business and leisure “staycation” programs.
– The 2026 edition, GITEX 5.0, will reunite GITEX Global and Expand North Star at the expanded Dubai Exhibition Centre, showcasing AI and emerging technologies.
Dubai’s premier technology showcase, GITEX Global, is set for a significant evolution in 2026, transforming into TechCation. This rebranding effort merges cutting-edge innovation with immersive business and lifestyle experiences, creating a completely new kind of event. Scheduled for December 7–11, 2026, at Expo City Dubai, this change marks a pivotal new chapter for the exhibition after more than four decades of operation.
The relocation from the Dubai World Trade Centre to Expo City is a strategic decision. It positions the event to coincide with Dubai’s peak tourism period, further cementing the city’s reputation as a premier global nexus for technology and culture. Event organizers emphasize that the goal is to craft a deeply engaging environment where global technological leadership seamlessly integrates with Dubai’s renowned hospitality and vibrant lifestyle.
TechCation 2026 will turn the entire city of Dubai into a dynamic, interconnected hub of innovation, with activities and experiences distributed across various locations. Through partnerships with the Dubai Department of Economy & Tourism, along with leaders in hospitality, wellness, eco-tourism, and lifestyle, the event will offer specially curated “staycation” and experience programs. These initiatives are designed to perfectly blend professional objectives with personal leisure.
This reimagined event is in direct alignment with Dubai’s D33 Economic Agenda, a strategic blueprint aiming to position the city among the world’s top three global economic hubs by 2033. It powerfully underscores Dubai’s objective to draw international investors, technology pioneers, and digital nomads to a community defined by groundbreaking innovation, superior connectivity, and world-class infrastructure.
The 2026 edition, also referred to as GITEX 5.0, represents the dawn of a new decade focused on frontier technological advancement. The Dubai Exhibition Centre at Expo City, which is currently undergoing a massive $2.7 billion expansion, is poised to become the region’s largest purpose-built indoor venue. This development sets the stage for the next significant phase of GITEX’s worldwide impact.
The event will commence on December 7 with the GITEX Scale Summit, a high-level leadership forum dedicated to exploring the trends and policy frameworks that are molding global AI economies. From December 8 through 11, TechCation 2026 will present groundbreaking innovations across AI-driven industries, covering fields like quantum computing, biosciences, and advanced manufacturing.
In a major consolidation, GITEX Global and Expand North Star will reunite for the first time in years at Expo City. This creates a single, unified platform that brings together startups, investors, policymakers, and established tech giants. This powerful combination significantly amplifies Dubai’s standing as the world’s most influential convergence point for technology, business scaling, and investment capital.
(Source: MEA Tech Watch)
