Try On Shoes Virtually with Google’s New AI

▼ Summary
– Google has launched an AI feature that lets users virtually try on shoes from home using the “try it on” button in Google Shopping.
– The feature works by uploading a full-length photo, and Google’s AI digitally replaces the user’s current shoes with the new ones they are viewing.
– Google’s AI can generate feet on its own, so users do not need to provide images of their feet for the shoe try-on to function.
– Google previously tested and rolled out AI try-on for clothing items like shirts and dresses in the US, starting in May and expanding in July.
– The AI try-on feature for shoes and other apparel is being expanded to users in Australia, Canada, and Japan in the coming weeks.
Google has launched a new AI-powered feature that allows shoppers to virtually try on shoes directly from their search results. This innovation aims to bridge the gap between online browsing and the in-store fitting experience. When users find a pair of heels, sneakers, or sandals on Google Shopping, they can simply tap the “try it on” button to visualize how the footwear might appear on their own feet.
The process is surprisingly straightforward and doesn’t require submitting any photos of your feet. Instead, you provide a full-length picture of yourself. Google’s sophisticated artificial intelligence then works its magic, digitally replacing the shoes you are currently wearing in the image with the new styles you’re interested in. A demonstration from the company illustrated this by transforming a person’s white sneakers into various designs, including a pair of chic black open-toe heels.
This technology builds upon previous developments. Google initially tested an AI try-on feature for clothing items like shirts, dresses, and pants back in May. Following a successful testing phase, the feature was made available to all users in the United States starting in July. The expansion into virtual shoe try-ons represents a significant next step. Furthermore, Google has confirmed plans to roll out AI try-on for a wider range of apparel in several new international markets, including Australia, Canada, and Japan, in the near future.
(Source: The Verge)