Google’s Virtual Try-On Expands to Shoes in New Countries
▼ Summary
– Google’s AI virtual try-on feature for clothes is expanding to Australia, Canada, and Japan and now includes shoes.
– Users can visualize clothes and shoes on themselves by uploading a full-length photo through the “Try It On” button on product listings.
– The feature uses generative AI to show items on a digital version of the user’s own body, differing from earlier versions that used models.
– Google also offers the Doppl app for deeper virtual try-on experiences, including AI-generated videos to see outfits in motion.
– Competitors like Amazon and Walmart have also launched similar virtual try-on technologies in the market.
Google is expanding its virtual try-on capabilities to include shoes, bringing the feature to shoppers in Australia, Canada, and Japan. This enhancement allows users to see how footwear looks on their own digital likeness, building upon the clothing try-on tool launched earlier this year. The move represents a significant step in making online shopping more interactive and personalized.
To use the feature, shoppers simply tap on a product listing, select the “Try It On” button, and upload a full-length photo. Within moments, the selected shoes appear on a digital version of the user. The resulting image can be saved or shared with friends and family for feedback. This process provides a much clearer idea of how the shoes will look, helping to reduce the uncertainty that often accompanies online purchases.
Previously, Google’s virtual try-on technology focused on displaying apparel on a diverse set of models. The shift to using a user’s own photo marks a substantial upgrade in personalization. By applying generative AI, the system creates a realistic visualization tailored to the individual, offering a more accurate preview than seeing an item on a mannequin or a model with a different body type.
The company’s investment in this space extends beyond its core search product. In June, Google introduced an experimental app named Doppl, which also leverages AI for virtual try-ons. While both tools use the same underlying generative AI technology, Doppl is designed for a more immersive styling experience. It helps users curate their personal style and can even generate short videos, providing a dynamic view of how an outfit moves and looks in real-life situations.
Google is not alone in pursuing this technology. Major retailers like Amazon and Walmart have also launched their own virtual fitting room features, indicating a strong industry-wide push toward augmented reality shopping. As these tools become more sophisticated and widespread, they are poised to fundamentally change how consumers shop for apparel and accessories online, making the digital experience more tactile and trustworthy.
(Source: TechCrunch)
