Peloton Unveils New AI-Powered Hardware for a Smarter Workout
▼ Summary
– Peloton is launching a new Cross Training Series with upgraded Bike, Bike Plus, Tread, Tread Plus, and Row Plus models to consolidate strength and cardio workouts into one convenient platform.
– The new lineup features a 360-degree swivel display across all machines, enabling users to transition from cardio to strength training in smaller spaces, along with improved audio, processors, and connectivity.
– Plus models include a movement tracking camera for real-time form feedback, rep tracking, and weight suggestions, enhanced audio with Sonos collaboration, and voice commands for class control.
– Peloton IQ, an AI-powered feature, provides personalized workout plans, form corrections, and insights based on user history and goals, available across both new and existing machines with 2,000 compatible classes at launch.
– The company is expanding into wellness through partnerships with the Hospital for Special Surgery and Halle Berry’s Respin, and by acquiring Breathwrk, while also increasing its subscription price from $44 to $49 per month.
Peloton is launching its Cross Training Series, a complete overhaul of its fitness equipment lineup designed to create an all-in-one workout solution. This strategic move aims to consolidate strength and cardio training into a single, convenient ecosystem. The new collection includes updated versions of the Bike, Bike Plus, Tread, Tread Plus, and Row Plus, each featuring a 360-degree swivel display that allows users to transition seamlessly from cardio exercises to strength training without needing additional screens or devices.
According to Nick Caldwell, Peloton’s chief product officer, the driving idea behind the series was to offer members one unified space for diverse workouts. Beyond the versatile screen, upgrades span improved audio systems, faster processors, and enhanced Bluetooth and Wi-Fi connectivity. The Bike and Bike Plus will also introduce a more comfortable seat, a direct response to requests from the Peloton community.
The Plus models take innovation further by integrating a movement tracking camera capable of providing real-time form feedback, counting repetitions, and suggesting appropriate weights. Audio enhancements include a woofer, developed in collaboration with Sonos, for richer sound. Voice command support via “Ok Peloton” enables hands-free control, and the Bike Plus adds a dedicated phone tray on its handlebars.
Caldwell explained that these integrated features address feedback from users of the Peloton Guide, a standalone strength training camera. While the Guide was well-reviewed, customers expressed a desire for a built-in solution rather than one tethered to a television. The new Plus models not only incorporate the Guide’s functionality but refine it, supporting form feedback across more exercises and utilizing improved machine vision models thanks to expanded onboard storage.
Pricing reflects the advanced capabilities of the new lineup. The standard Bike starts at $1,695, with the Bike Plus priced at $2,695. The Row Plus is listed at $3,495, the Tread at $3,295, and the high-end Tread Plus reaches $6,695. In addition, Peloton’s monthly subscription will increase from $44 to $49. Despite the premium cost, the company’s dedicated user base often points to the hardware’s quality as a major reason for their loyalty.
Beyond hardware, Peloton is embedding artificial intelligence throughout its platform with the introduction of Peloton IQ, available on both new and existing machines. During a demonstration, the AI provided actionable feedback during a strength session, correcting poor form on dumbbell presses and recommending adjustments in weight based on performance. Unlike earlier iterations, Peloton IQ not only identifies errors but offers specific corrective tips, delivered visually or via audio for exercises where viewing the screen isn’t practical. At launch, around 2,000 classes and 50 programs will support these AI-driven features.
Peloton IQ also leverages user data, from workout history, class performance, and linked wearables like Apple Health, Garmin Connect, or Fitbit, to deliver personalized insights. Members can set fitness goals, and the platform will generate tailored weekly schedules, accounting for exercise type, duration, and intensity. It can flag classes that may be more challenging than usual or recommend modifications based on recent performance. For those preferring self-directed workouts, Peloton IQ can build custom routines outside of structured classes.
Caldwell emphasized that Peloton IQ was developed by an in-house AI team and trained on extensive proprietary data from years of classes and instructor input. He stressed that the system aims to provide genuine coaching insights, not just reshuffle existing content.
In parallel, Peloton is expanding its wellness offerings through new partnerships. Collaborations with the Hospital for Special Surgery will deliver injury prevention programs, while a partnership with Halle Berry’s Respin will produce an eight-week regimen focused on menopause and perimenopause symptom relief. The recent acquisition of Breathwrk will also integrate guided breathing exercises into the platform.
Whether these initiatives will fully restore Peloton’s market position remains uncertain. While the brand maintains a fiercely loyal following and many upgrades address user requests, the steep pricing, particularly for the AI-enhanced Tread Plus, may limit broader adoption. Still, Peloton’s latest bet on integrated hardware and intelligent software signals a confident step forward in the competitive connected fitness industry.
(Source: The Verge)
