Facebook Dating Uses AI to Fight Swipe Fatigue
▼ Summary
– Facebook Dating is introducing new AI features to combat “swipe fatigue,” including a dating assistant chatbot and a “Meet Cute” matching feature.
– The dating assistant AI chatbot allows users to type specific prompts, such as “find me a Brooklyn girl in tech,” to search for potential matches.
– The AI assistant can also help users improve their profiles and offer dating ideas, and it is gradually rolling out in the US and Canada.
– The “Meet Cute” feature automatically pairs users with a new match every week to provide a fresh alternative to swiping.
– Users can opt out of the “Meet Cute” feature, and Meta is exploring other time frequencies for these automatic recommendations.
Facebook Dating is introducing new artificial intelligence capabilities designed to combat the common experience of swipe fatigue. Meta announced today that the platform will feature an AI-powered dating assistant and a weekly matching function called Meet Cute. These tools aim to streamline the search for meaningful connections by reducing the endless cycle of profile swiping.
The new dating assistant functions as a chatbot within the Matches tab, allowing users to type specific requests to find potential partners. For example, someone could ask it to “find me a Brooklyn girl in tech.” Beyond matchmaking, the assistant can also provide advice for improving a user’s profile and suggest creative date ideas. This feature is currently beginning a gradual rollout to users in the United States and Canada.
Separately, the Meet Cute feature uses a personalized algorithm to automatically pair users with one potential match each week. Meta describes it as an ideal solution for people who feel exhausted by constant swiping and want a simpler method to meet new people. While the initial frequency is set to weekly, the company is exploring other time intervals for these recommendations. Users retain full control and can choose to opt out of the Meet Cute pairings at any time.
(Source: The Verge)
