Amazon’s New AI Agent Helps Sellers Automate Tasks & Grow Business
▼ Summary
– Amazon has introduced an always-on AI agent called Seller Assistant to help third-party sellers run their businesses by handling tasks on their behalf.
– The AI tool works proactively around the clock, monitoring account health, inventory, and flagging potential issues or actions while keeping sellers in control.
– Seller Assistant can analyze demand patterns, recommend strategies for slow-moving products, and ensure compliance with regulations in all selling countries.
– Amazon is also bringing agentic AI to advertising, allowing sellers to develop ads through conversational prompts.
– This announcement is part of Amazon’s ongoing rollout of AI tools for sellers, which includes a video generator for ads and a generative AI tool for improving product listings.
Amazon has launched a new AI agent designed to help sellers automate daily operations and scale their businesses more effectively. This upgraded tool, known as Seller Assistant, now offers proactive, around-the-clock support to handle both routine tasks and complex strategic decisions. Sellers can delegate responsibilities while maintaining full oversight, allowing them to concentrate on innovation and expansion rather than getting bogged down by administrative details.
Seller Assistant goes beyond simple monitoring, it actively identifies issues and recommends actions. For instance, it can detect slow-moving inventory before storage fees accumulate and suggest whether to adjust pricing, maintain current levels, or remove items entirely. The system also analyzes buying trends to prepare intelligent shipment plans and ensures all products comply with regional safety regulations across every market where a seller operates.
Another key feature is its ability to monitor account health continuously. It flags potential problems, such as listings that may breach new compliance rules, and can automatically align products with legal requirements in various countries. This reduces the risk of penalties and keeps seller accounts in good standing without manual intervention.
The move reflects a broader industry shift toward agent-driven commerce, where AI systems can initiate transactions or make decisions on behalf of users. While other tech firms are exploring similar capabilities, Google recently introduced a payment protocol for agentic deals, Amazon’s focus remains squarely on empowering its third-party sellers.
In addition to operational support, Amazon is integrating agentic AI into its advertising tools. Sellers will be able to develop ad campaigns through conversational prompts, making it easier to create targeted and effective marketing content without specialized expertise.
This announcement is part of Amazon’s ongoing effort to equip sellers with advanced AI resources. Previous rollouts include a video generator for advertisements and a generative AI tool that optimizes product listings, underscoring the company’s commitment to blending automation with entrepreneurship.
(Source: TechCrunch)
