Master AI Search: Boost Your Brand Visibility [Webinar]
▼ Summary
– AI Overviews are changing SEO by altering how impressions and traffic relate, with competitors appearing in AI search while some brands remain invisible.
– Success metrics are shifting because AI engines like ChatGPT and Gemini do not show traditional rankings and produce different answers per query.
– Enterprise brands are adopting new SEO and GEO strategies to secure visibility in AI Overviews and large language models.
– Brand visibility has become the most important metric as millions of users increasingly rely on AI engines for answers.
– A webinar by Tom Capper will provide data-driven insights on adapting, measuring, and thriving in this new AI-driven search environment.
The digital landscape is undergoing a seismic shift as AI Overviews and large language models redefine how users find information online. While many brands see their impressions climbing, actual traffic often fails to follow—a clear sign that traditional search engine optimization tactics are no longer sufficient. Competitors who adapt are capturing attention in AI-driven results, leaving others struggling for visibility in an environment where every query can generate a unique, dynamic response.
Understanding how to measure success has become more complex. With platforms like ChatGPT and Gemini offering personalized answers rather than standardized ranked lists, the very definition of “winning” requires fresh thinking. Brand visibility has emerged as the critical metric in this new paradigm, especially as millions of users increasingly rely on AI-powered tools for instant answers.
This webinar, led by Tom Capper, Senior Search Scientist at STAT Search Analytics, offers a deep dive into the strategies top enterprises are using to not only adapt but excel. Attendees will gain actionable insights into how user intent and vertical dynamics are evolving under the influence of AI Overviews, and where genuine traffic opportunities still exist.
Key takeaways include learning practical methods to merge traditional SEO with generative engine optimization, ensuring your content performs well across both classic and AI-powered search environments. The session will also explore how to effectively bridge SEO and GEO (Generative Engine Optimization) with scalable strategies designed for large organizations.
Another crucial focus is on measurement—discovering how to track and interpret performance when impressions and rankings no longer provide a complete picture. Registrants will walk away with data-driven approaches to maintain and enhance visibility across major AI platforms including AI Overviews, ChatGPT, and Gemini.
Even if you can’t join the live session, signing up ensures you receive the full recording, so you won’t miss these essential insights. Secure your spot today and stay ahead in the rapidly changing world of AI search.
(Source: Search Engine Journal)
