D-ID Acquires Simpleshow to Expand AI Video Capabilities
▼ Summary
– D-ID has acquired Simpleshow, a B2B video creation platform, though financial terms were not disclosed.
– The two platforms will merge under D-ID’s umbrella, with consolidated offices in Berlin, Tel Aviv, and the U.S., and the combined entity will have 140 employees.
– The acquisition was driven by synergy between the companies and D-ID’s goal to accelerate its capture of the enterprise avatar video market.
– Simpleshow brings over 1,500 enterprise clients, including major brands like Microsoft and Adobe, which will boost D-ID’s bottom line and profitability.
– Both companies focus on digital avatars for videos in training, marketing, and sales, with D-ID planning to develop interactive training videos that allow user interaction.
D-ID, a prominent player in the AI-driven video generation and editing space, has announced its acquisition of Simpleshow, a Berlin-based B2B video creation platform. This strategic move aims to expand D-ID’s capabilities in the rapidly growing market for AI-powered video solutions. While financial specifics remain undisclosed, the acquisition signals a significant consolidation within the industry.
Under the new arrangement, Simpleshow’s offerings will operate within D-ID’s portfolio, with plans to eventually merge both platforms. Gil Perry, CEO of D-ID, shared that the acquisition stemmed from initial partnership discussions, revealing strong alignment between the two companies’ management and product visions. Perry emphasized that the move was driven by a desire to accelerate market capture, particularly within the enterprise avatar video segment.
Founded in 2008, Simpleshow has secured over $20 million in funding and maintains a global presence with offices across Europe, Asia, and the Americas. Post-acquisition, operations will consolidate around key hubs in Berlin, Tel Aviv, and the United States. The combined workforce will total 140 employees, though specific team sizes were not detailed.
Simpleshow’s evolution from a traditional video production agency to a SaaS-based technology platform aligns with D-ID’s AI-focused trajectory. Karsten Boehrs, CEO of Simpleshow, highlighted the company’s early adoption of text-to-video tools in 2017 and more recent explorations of AI partnerships, which ultimately led to discussions with D-ID.
A major advantage of this acquisition is the integration of Simpleshow’s impressive roster of over 1,500 enterprise clients, including industry leaders like Microsoft, Adobe, and Deutsche Bank. This expanded client base is expected to significantly enhance D-ID’s revenue streams and accelerate its path to profitability.
Looking ahead, D-ID plans to develop interactive training videos that allow users to engage dynamically with avatar-led content, such as pausing to ask questions or complete quizzes. This innovation positions the company to compete more aggressively in a market populated by rivals like Synthesia and Soul Machines, as well as tech giants such as Google and McKinsey, which are also advancing digital avatar solutions.
To date, D-ID has raised $60 million in funding and has secured additional capital to support this acquisition, though exact figures were not disclosed.
(Source: TechCrunch)
