Create AI Images on Snapchat with Just Text Prompts
▼ Summary
– Snapchat is launching a new “Imagine Lens” that uses text-to-image AI generation, available exclusively to Snapchat+ Platinum and Lens+ subscribers.
– This lens allows users to create, edit, and re-create images by entering custom prompts or using pre-loaded options.
– It is Snapchat’s first open prompt image-generation lens, enabling personalized creations like “turn me into an alien” or generating specific scenes.
– The lens is built using a combination of in-house and industry-leading AI models, though Snap did not confirm if its recent mobile AI model powers it.
– Subscribers can access the lens in the front of the Lens Carousel or the Exclusive category, with Platinum costing $15.99/month and Lens+ $8.99/month.
Snapchat has introduced a new feature that allows users to generate and modify images using simple text commands. This innovative tool, called the Imagine Lens, is currently available exclusively to Snapchat+ Platinum and Lens+ subscribers. By typing descriptive prompts, members can produce original visuals, alter existing snaps, or experiment with creative transformations.
With the Imagine Lens, individuals can input their own unique instructions, such as “show me a grumpy cat wearing a top hat” or “transform my selfie into a sci-fi character”, and then share the resulting images directly with friends, add them to their Story, or export them beyond the platform. While Snapchat already offers various AI-powered lenses, this marks the first open prompt image-generation Lens in its lineup, giving users greater creative control.
In addition to custom text entries, the lens provides several pre-loaded prompt options. These include turning a photo into a multi-panel comic strip, generating a humorous caricature, or placing a person in an adventurous scenario like skydiving. Users can always tap the caption bar to refine or completely change their prompt until they achieve the desired result.
Earlier this year, Snap unveiled a mobile-optimized AI model for text-to-image generation, hinting that it would soon enhance Snapchat’s capabilities. Although the company hasn’t confirmed whether this specific model powers the new lens, it emphasized that its lenses combine proprietary technology with industry-leading AI systems.
Subscribers can access the Imagine Lens at the front of the Lens Carousel or within the Exclusive category. After selecting it, they simply tap the caption area to enter or modify a prompt. A Platinum subscription runs $15.99 per month, while Lens+ is available for $8.99 monthly.
Snap has long been recognized as a pioneer in augmented reality, but it has also made significant investments in artificial intelligence in recent years. Several months ago, the company released a standalone Lens Studio app and web tool to simplify AR lens creation using AI. This was followed in March by the rollout of its first generative AI lenses for video, further expanding its creative toolkit.
(Source: TechCrunch)
