YouTube Tested AI Video Enhancement Without Telling Creators
▼ Summary
– Google confirmed it has been testing an AI feature to artificially enhance videos on YouTube without notifying creators or offering an opt-out.
– The test, which began in YouTube Shorts, caused visual issues like strange artifacts, edge distortion, and an overly smooth appearance.
– YouTube’s head of editorial stated the feature uses traditional machine learning, not generative AI, to reduce blur and noise while sharpening images.
– YouTuber Rhett Shull investigated and believed YouTube was applying AI processing without notification, referring to it as “upscaling.”
– Google disputes the term “upscaling” but acknowledges using AI-based processing to improve video quality as part of its efforts.
For months, a quiet but persistent concern has circulated among YouTube creators who noticed unusual visual changes in their uploaded content. Google has now confirmed it has been testing an AI-driven video enhancement tool, though the rollout occurred without notifying creators or providing an option to disable the feature. The company describes the initiative as part of its ongoing effort to improve video quality, but the lack of transparency has sparked criticism across the platform.
The testing phase began earlier this year, primarily affecting YouTube Shorts, where users began reporting odd visual artifacts, unnatural smoothing, and edge distortions. These alterations often resemble the over-processed look familiar to smartphone users who have seen AI-enhanced photos appear unnaturally sharp or painterly. The changes were subtle enough to escape casual notice but became apparent under closer scrutiny, leading to confusion and frustration.
YouTube’s head of editorial, Rene Ritchie, clarified on social media that the technology in question does not rely on generative AI. Instead, he explained, it uses traditional machine learning methods to reduce blur, minimize noise, and sharpen imagery. While this distinction may sound technical, the practical outcome remains the same: an artificial intelligence system is actively modifying video content after upload.
The issue gained broader attention when YouTuber Rhett Shull began looking into the strange alterations affecting his own videos. After comparing notes with fellow creators, he concluded that YouTube was applying some form of automated processing, what he termed “upscaling”, though Ritchie has pushed back on that specific label. Regardless of terminology, the core concern remains: videos are being altered without creator consent or control, raising questions about artistic integrity and platform transparency.
(Source: Ars Technica)
