Harmonic Boosts Streaming Revenue with VOS360 Ad Enhancements
▼ Summary
– Harmonic has enhanced its VOS360 Ad SaaS solution with AI-powered contextual ad triggering for advanced in-stream advertising formats.
– The platform uses real-time video analysis to identify high-value moments for dynamically inserting contextually relevant ads during live sports.
– It enables programmatic advertising for traditional linear broadcasters by integrating with platforms like Google Ad Manager and Magnite SpringServe.
– These innovations aim to boost advertising revenue, streamline workflows, and improve viewer experiences without disrupting content.
– Harmonic will showcase these new capabilities at IBC2025 from September 12-15.
Harmonic has introduced significant upgrades to its VOS360 Ad SaaS platform, designed to help content creators and broadcasters increase advertising revenue while improving audience engagement. These new features include AI-driven contextual ad placement, expanded programmatic advertising options, and support for widely used video player SDKs. The enhancements aim to modernize ad workflows and create more effective monetization strategies across streaming and traditional broadcast environments.
A standout feature is the AI-powered contextual ad triggering, which uses real-time video analysis to identify optimal moments for ad insertion. This is especially valuable in live sports, where broadcasters can place non-intrusive formats like overlays or double boxes during high-engagement periods without interrupting the viewing experience. This approach not only preserves content flow but also opens up premium ad inventory that brands find highly appealing.
Another major advancement is the platform’s strengthened programmatic advertising capabilities. By integrating with established partners like Google Ad Manager and Magnite SpringServe, VOS360 Ad enables broadcasters to tap into automated, data-informed ad transactions. This allows traditional linear TV providers to benefit from the efficiency and scalability typically associated with digital advertising, helping them maximize yield and attract new demand sources.
Gil Rudge, senior vice president of solutions and Americas sales for Harmonic’s video business, emphasized that these updates represent a pivotal shift in content monetization. The goal is to offer customers a unified and intelligent advertising framework that performs equally well across connected TV and broadcast channels, adapting quickly to changes in viewer behavior and advertising technology.
Harmonic will showcase the newly upgraded VOS360 Ad SaaS at IBC2025, taking place September 12–15. Visitors to the company’s booth can see live demonstrations of the platform’s latest functionalities and discuss integration possibilities.
Harmonic is recognized as a global innovator in video delivery and broadband solutions, helping media companies and service providers offer high-quality streaming and broadcast services. Their technologies simplify complex distribution challenges and support new monetization models, whether for live events or on-demand content.
(Source: Streaming Media)