Samsung TV Update: 3 New AI Features Rolling Out Now

▼ Summary
– Samsung is launching a redesigned Bixby for smart TVs with enhanced conversational abilities and smart home controls.
– The new Bixby features generative AI for more natural interactions, including contextual understanding and follow-up questions.
– Bixby now integrates Click to Search, allowing users to get information about on-screen content like actors or shows.
– The update enables smart home control via Samsung SmartThings, letting users manage appliances through voice commands.
– The upgraded Bixby is rolling out in the US for 2025 Samsung TV models, including Neo QLED, OLED, The Frame, and QLED.
Samsung TV owners are in for a major upgrade as the company introduces three powerful new AI features to its Bixby voice assistant, transforming how users interact with their smart TVs. The update brings enhanced conversational abilities, deeper content discovery tools, and expanded smart home control – all designed to make the television experience more intuitive and connected.
The revamped Bixby leverages generative AI technology to deliver more natural interactions. Unlike the previous version, which primarily handled basic commands, the upgraded assistant understands context and follow-up questions. Users can ask anything from factual queries like “Who won Best Picture at the Oscars last year?” to personalized requests such as “Find romantic comedies from the 90s.” The assistant even responds to on-screen content, making it easier to get instant information without interrupting viewing.
Another standout feature is Click to Search, which integrates Bixby directly into live TV and streaming content. Whether watching cable channels or Samsung TV Plus, viewers can highlight an actor, show, or topic and get immediate details. This eliminates the need for second-screen searches, keeping the experience seamless.
Perhaps the most practical improvement is expanded smart home integration. Samsung TVs now function as full-fledged control hubs for SmartThings-compatible devices. Simple voice commands like “Dim the living room lights” or “Preheat the oven to 350 degrees” can be executed directly through the television, eliminating the need for separate smart speakers.
The update is currently rolling out to 2025 Samsung TV models in the U.S., including Neo QLED, OLED, The Frame, and QLED series. This follows Samsung’s commitment to seven years of Tizen OS updates, ensuring long-term functionality for its AI-powered televisions. With these enhancements, Samsung solidifies its position as an industry leader, offering not just premium picture quality but also cutting-edge convenience.
For those invested in smart home ecosystems or seeking a more interactive TV experience, these upgrades make Samsung’s offerings even more compelling. The integration of AI-driven voice control and home automation could redefine how households engage with both entertainment and everyday appliances.
(Source: ZDNET)