Tinder Tests Redesign, Dating Modes & Campus Features for More Engagement
▼ Summary
– Tinder and its parent company Match Group saw declines in paying users (7% and 5% respectively) in Q2 2025, with flat year-over-year revenue of $864 million.
– Tinder is introducing new features like “modes” for real-time dating goals, profile-specific likes, and a redesign to boost engagement and revenue, targeting Gen Z users.
– Match Group plans to invest $50 million in product development, focusing on AI-powered matching and college-specific features to attract younger users.
– Tinder’s AI-powered matching, tested in New Zealand, will expand to more regions, offering curated matches based on profile data and user input.
– Match Group’s CEO Spencer Rascoff highlighted positive results from Tinder’s Double Date feature, with 92% of users under 30, amid broader company restructuring and layoffs.
Tinder is rolling out fresh updates and testing new features to reignite user engagement and attract younger audiences, following a challenging quarter where its parent company, Match Group, reported declines in paying subscribers. The dating app giant saw a 7% drop in premium users, contributing to a 5% overall dip across Match Group’s portfolio, which includes Hinge and Match.com.
In response, Tinder is introducing “modes,” a feature that lets users toggle between different dating intentions in real time, similar to its earlier profile-based goal settings. The app is also exploring a complete redesign and campus-focused tools to appeal to Gen Z, alongside a Hinge-inspired “like” system that encourages conversations by highlighting specific profile elements.
These changes come as Match Group reported flat Q2 revenue of $864 million, with earnings slipping from $133.3 million to $122.5 million year-over-year. However, a stronger-than-expected Q3 forecast, projecting $910–920 million in revenue, helped lift investor confidence.
The company is doubling down on innovation, allocating $50 million toward product development, with a focus on AI-powered matching and youth engagement. CEO Spencer Rascoff confirmed plans for a sleeker, faster app interface later this year, alongside a revamped “see who likes you” tab designed to improve matches and monetization.
Tinder’s AI-driven matching tool, currently in testing in New Zealand, analyzes profile details, user responses, and even photo insights to suggest compatible partners. The feature, aimed at users under 30, will expand to additional markets soon. Rascoff emphasized its appeal to those seeking deeper connections beyond physical appearance.
Additionally, Tinder is considering college-exclusive search filters, allowing students to connect within their campus networks. The recently launched Double Date feature, which pairs friends to match with other couples, has already shown promise, with 92% of users under 30 engaging with it.
This marks Rascoff’s first full quarter as Match Group CEO after taking over from Faye Iosotaluno in February. The leadership shift followed a 13% workforce reduction (325 employees) and a hiring freeze earlier this year.
Image Credits: Tinder
(Source: TechCrunch)