Master AI Search: Boost Your Brand in the New SEO Era [Webinar]
▼ Summary
– Generative search tools like ChatGPT are reducing click-throughs to traditional search results, making brand visibility in AI training data crucial.
– Generative Engine Optimization (GEO) is introduced as a method to ensure brands are cited and linked in AI-generated content.
– The webinar offers actionable strategies to influence AI language models, including insights on training data and retrieval-based answers.
– Traditional SEO remains important for citations, but new factors like query fanout and content format also impact AI visibility.
– The session provides real-world GEO workflows and emerging standards for marketers to stay relevant in AI-driven search.
The way people search is changing fast, and brands that adapt will dominate the new landscape. With AI tools like ChatGPT and Gemini delivering instant answers, traditional search results are getting fewer clicks. If your content isn’t part of the data these systems reference, you’re missing out on massive visibility.
Generative Engine Optimization (GEO) is the next frontier for digital marketers. This isn’t about tweaking old SEO tactics, it’s about reshaping how AI models perceive and cite your brand. In this hands-on webinar, we’ll reveal the strategies top performers use to ensure their content gets quoted, linked, and featured in AI-generated responses.
Here’s what you’ll take away:
- Proven methods to appear in AI search results and boost your brand’s presence in AI Overviews.
- Actionable workflows combining SEO and GEO for immediate impact.
- Behind-the-scenes insights into how training data influences AI responses, and how to leverage it.
This isn’t speculation, it’s what’s working right now. We’ll dissect real examples of how marketers are shaping what AI says about their brands, covering:
- The critical role of retrieval-augmented generation (RAG) in real-time AI answers.
- Why certain content gets quoted by machines while other material gets overlooked.
- How query expansion and grounding determine which sources AI trusts.
AI search isn’t the future, it’s already here. To stay visible, you need to understand:
- Why traditional SEO still matters (hint: citations are key).
- Which content formats and structures increase your chances of being cited.
- Emerging standards like MCP, A2A, and llms.txt that could redefine best practices.
Designed for forward-thinking marketers, this session delivers high-value insights you can implement immediately. Whether you’re fine-tuning your strategy or rebuilding it from scratch, you’ll leave with a clear roadmap.
Can’t attend live? Register anyway, we’ll send the full recording to all signups. Don’t let your brand fade into the background as AI reshapes search. Secure your spot today.
(Source: Search Engine Journal)
