G42 & UAE Team Emirates-XRG Launch AI-Powered Cycling Helmet
▼ Summary
– G42 and UAE Team Emirates-XRG launched the world’s first generative AI-powered cycling helmet, developed with manufacturer MET.
– The helmet will be debuted by UAE Team Emirates-XRG riders during the ongoing Tour de France.
– G42’s Chief AI Officer stated the collaboration showcases AI’s potential to enhance athletic performance and creativity through human-machine synergy.
– G42’s Chief Marketing Officer highlighted the project as a way to engage cycling fans and integrate creativity into innovation.
– UAE Team Emirates-XRG’s CEO confirmed G42 as their AI partner, exploring AI applications in training, race strategies, and fan engagement.
The world’s first AI-powered cycling helmet has officially hit the road, marking a groundbreaking moment for sports technology. Developed through a partnership between G42, UAE Team Emirates-XRG, and helmet manufacturer MET, this innovative gear combines cutting-edge artificial intelligence with elite cycling performance. The helmet will make its competitive debut during this year’s Tour de France, worn by riders from the renowned UAE Team Emirates-XRG squad.
Andrew Jackson, G42’s Chief AI Officer, emphasized how this collaboration highlights AI’s potential to revolutionize athletic performance. By merging human skill with machine intelligence, the helmet represents a leap forward in both creativity and functionality. Jackson noted that working with a top-tier cycling team provides the perfect testing ground to showcase AI’s transformative impact on sports.
For cycling fans, the project offers an exciting new way to connect with the sport. Faheem Ahamed, G42’s Chief Marketing Officer, explained that the initiative blends innovation with fan engagement, bringing supporters closer to the action. By integrating AI into cycling gear, the partnership aims to redefine how athletes train, compete, and interact with their audience.
Mauro Gianetti, CEO and Team Principal of UAE Team Emirates-XRG, reinforced the team’s commitment to exploring AI’s role in cycling. As the official AI partner, G42 is helping refine everything from race strategies to performance analytics while enhancing the overall fan experience. This collaboration signals a bold step into the future of sports technology, where AI-driven advancements could soon become the norm.
(Source: Aletihad)
