Creatio 8.3 Twin CRM Update Outshines Salesforce with Built-in AI
▼ Summary
– Creatio launched its 8.3 “Twin” Release, introducing AI-native capabilities for CRM and workflow automation, embedded directly into the platform.
– The update features conversational interfaces, prebuilt AI agents, and a no-code agent builder, all included at no extra cost to customers.
– Users can interact with AI agents across multiple platforms (web, mobile, Outlook, Teams) with persistent context and seamless transitions between channels.
– Prebuilt agents support sales, marketing, and service tasks, while a no-code builder allows customization of agents for specific business needs.
– Security is prioritized, with customer data stored in dedicated instances and controls for document access, ensuring compliance and governance.
Creatio’s latest 8.3 “Twin” CRM update integrates AI natively across its platform, offering a seamless experience that outperforms competitors with built-in automation and no additional costs. The Boston-based company has redefined how businesses interact with CRM systems by embedding artificial intelligence directly into workflows rather than treating it as an optional add-on.
Unlike traditional SaaS models that layer AI features behind paywalls, Creatio 8.3 provides conversational interfaces, prebuilt AI agents, and customization tools at no extra charge. This approach eliminates the need for separate subscriptions, a clear jab at rivals like Salesforce, which require additional fees for advanced AI capabilities.
The platform now supports multi-conversation continuity, allowing users to switch between web, mobile, and integrated apps like Microsoft Outlook and Teams without losing context. This persistent interaction model ensures AI agents maintain workflow awareness across different touchpoints. Users can toggle between classic CRM views and natural language prompts, adapting the system to their preferred working style.
Preconfigured AI agents handle industry-specific tasks, from sales research and quote generation to marketing content creation and service case resolution. A standout feature is the no-code agent builder, enabling businesses to tailor automation without technical expertise. By combining reusable skills, workflows, and knowledge sources, teams can deploy custom AI assistants that align with their unique processes.
Behind the scenes, Creatio supports multiple AI models, including OpenAI, Anthropic, and Gemini, with plans to introduce bring-your-own-model functionality in 2025. This flexibility ensures enterprises can leverage preferred AI architectures while maintaining data security. All documents used for agent training remain within a customer’s dedicated instance, preventing external exposure, a critical consideration for regulated industries.
Early adopters have praised the platform’s ability to reduce administrative burdens, freeing employees to focus on strategy rather than repetitive tasks. However, some users noted the need for clearer guidance on optimizing AI-assisted workflows, which Creatio plans to address through upcoming training resources.
With this release, the company emphasizes human-AI collaboration over replacement, positioning its CRM as a unified workspace where both can thrive. Future updates will expand integrations, including Zoom and Gmail support, along with additional AI agents later this year.
By embedding intelligence at its core rather than bolting it on, Creatio 8.3 challenges the status quo, offering businesses a more intuitive and cost-effective path to AI-driven productivity.
(Source: VentureBeat)
