LinkedIn CEO: AI Writing Assistant Falls Short of Expectations
▼ Summary
– LinkedIn users are hesitant to use AI-generated suggestions for polishing posts, as CEO Ryan Roslansky expected more adoption.
– Roslansky attributes the low uptake to LinkedIn’s professional nature, where posts reflect users’ resumes and poor AI content can harm reputations.
– Negative feedback on LinkedIn carries higher stakes, potentially affecting users’ economic opportunities compared to other platforms like X or TikTok.
– LinkedIn has seen a 6x rise in AI-related job postings and a 20x increase in users adding AI skills to their profiles over the past year.
– Roslansky personally uses AI tools like Copilot to refine emails to Microsoft CEO Satya Nadella for clarity and professionalism.
LinkedIn’s AI writing tools haven’t gained the traction many anticipated, with CEO Ryan Roslansky admitting their performance fell short of projections. The platform’s users appear hesitant to fully embrace automated content suggestions when crafting posts, despite widespread adoption of AI features elsewhere on the site.
Roslansky revealed this unexpected trend during a recent interview, explaining that professionals treat LinkedIn differently than other social platforms. “People view this as their digital resume,” he noted, emphasizing that the stakes feel higher when building an online professional presence. The potential consequences of posting obviously AI-generated content carry more weight here than on casual networks, a poorly received post could actually damage career prospects.
Interestingly, while members avoid AI for personal posts, demand for AI skills has skyrocketed across the platform. Job postings requiring artificial intelligence expertise grew sixfold in the past year, with members adding AI-related skills to their profiles at twenty times previous rates. This contrast highlights how professionals carefully separate tool usage from personal branding.
The CEO practices what he preaches regarding selective AI adoption. Roslansky shared that he regularly uses Microsoft’s Copilot when emailing his superior, Microsoft CEO Satya Nadella, to refine his communication. This balanced approach, leveraging AI for behind-the-scenes work while maintaining authenticity in public-facing content, appears to be the emerging standard among LinkedIn’s user base.
The situation underscores an important lesson for professional networks: authenticity still trumps automation when personal reputations are on the line. While AI tools serve valuable purposes, they haven’t yet cracked the code for replacing genuine professional communication in public forums.
(Source: TechCrunch)
