Applebee’s and IHOP Are Embracing AI Technology
▼ Summary
– Applebee’s and IHOP plan to introduce an AI-powered “personalization engine” to offer recommendations and customized deals based on customer purchase history.
– The AI system aims to enhance customer loyalty and upsell products by analyzing past orders or similar customers’ preferences.
– Dine Brands’ CIO, Justin Skelton, stated the tool will leverage data like IHOP’s rewards program to understand ordering habits.
– Dine Brands is also exploring AI tools for staff, including AI-powered cameras to identify tables needing cleaning.
– The company is testing an AI app for managers as part of its broader AI integration strategy.
Two of America’s most popular restaurant chains are turning to artificial intelligence to enhance the dining experience. Applebee’s and IHOP, both owned by parent company Dine Brands, are developing an AI-driven system that personalizes recommendations and promotions based on customer preferences.
The technology analyzes past orders, either from individual diners or those with similar tastes, to suggest menu items and tailored deals. Justin Skelton, Dine Brands’ Chief Information Officer, explained that this approach aims to strengthen customer loyalty while increasing sales through strategic upselling. IHOP already collects valuable data through its rewards program, which will help refine the AI’s accuracy.
Beyond customer-facing features, the company is experimenting with AI tools for restaurant operations. One initiative involves smart cameras that identify tables needing cleaning, while another tests a management app designed to streamline staff workflows. These innovations reflect a broader industry shift toward automation, though Dine Brands emphasizes that human employees remain central to service.
While details on rollout timelines remain scarce, the move signals how major chains are leveraging AI to stay competitive. By combining data-driven personalization with operational efficiency, Applebee’s and IHOP hope to create a more seamless experience for both guests and employees. As adoption grows, these technologies could redefine expectations for casual dining nationwide.
(Source: The Verge)
