Samsung’s Unpacked Event: What to Expect

▼ Summary
– Samsung is expected to announce new AI features for its upcoming Galaxy S26 series, moving smartphone cameras “beyond capture.”
– The author expresses concern that this shift promotes “AI slop,” where AI heavily alters or generates images rather than simply capturing reality.
– Examples from Samsung’s marketing include using AI for whimsical edits, like creating stickers or adding aliens, and for enhancing videos in questionable ways.
– This trend is compared to existing AI features from competitors like Google, which merge photos or generate missing details, further blurring the line between real and artificial.
– The core worry is that cameras focused on generating content over capturing it may cease to be tools for recording genuine moments and memories.
The upcoming Samsung Unpacked event on February 25th is widely anticipated to unveil the Galaxy S26 series, including potential models like the S26, S26 Plus, and S26 Ultra. These devices are expected to push further into AI-powered territory, a predictable yet significant evolution. However, this increasing integration raises a critical concern often overlooked in the excitement: the growing prevalence of what’s colloquially termed “AI slop.”
This issue was highlighted recently in a Samsung blog post promoting a “seamless Galaxy camera experience.” The post showcased features like transforming a puppy photo into stickers, digitally repairing a bitten cupcake, enhancing low-light video, and whimsically editing a cow photo to appear as if it’s being abducted by aliens. While seemingly harmless and building on existing AI editing tools, the post suggests these edits will be accessible through natural language commands. The troubling implication lies in a single phrase: “Mobile cameras are moving beyond capture.” This statement warrants serious examination.
For years, smartphone cameras have relied on computational algorithms to maximize image quality from small sensors. Recently, AI has become more embedded within the camera app itself. Google’s Pixel phones, for instance, offer features like “Add Me” to composite group photos from separate images, or generative AI to fill in details at high digital zoom levels. These tools are problematic, as they fabricate reality, but they often aim to create an image resembling a plausible moment. The notion of moving “beyond capture” suggests a more fundamental shift, potentially escalating concerns about photographic authenticity to a critical level.
These concerns are amplified by Samsung’s recent social media advertisements, which appear to be partially or fully AI-generated. One ad demonstrates low-light video brightening, while another simulates a camera zooming on a distant car to reveal a dog inside wearing sunglasses. The skateboarding video ad is particularly puzzling; it presents as a real clip enhanced by AI, yet certain segments look entirely synthetic. Was the original footage merely a seed for AI to extend? Another ad’s fine print admits to containing “an AI-generated background image with edits,” leaving viewers to wonder what was real, what was AI, and if the core subject even existed. This ambiguity seems to be the point if we are truly advancing “beyond capture.”
This proposed destination could be profoundly strange. AI would no longer serve as a tool for recording reality or memories, but rather as an engine for on-demand fabrication. Imagine pointing your camera at a sunset and verbally instructing it on how to embellish the scene, or describing a desired video of a friend skateboarding and letting the app generate it from scratch. Some industry voices believe we are heading toward a future where distinguishing real from AI content becomes irrelevant. If that’s the case, does it matter if the “slop” originates from your phone’s camera instead of a platform like Sora? More fundamentally, is a device that operates “beyond capture” still a camera? The answer grows increasingly uncertain.
There is a chance this is overblown. Samsung may simply be introducing more intuitive, language-based editing within its gallery app, not triggering a philosophical crisis for photography. The S26 might also showcase genuinely useful non-camera AI applications, like a privacy screen that intelligently hides notifications from peripheral viewers. Such innovations are welcome. However, if the “beyond capture” philosophy signifies a deeper transformation of the camera’s core purpose, the future of authentic imagery looks troubling.
(Source: The Verge)





