Microsoft Bing Now Offers Free AI Video Generator with Sora
▼ Summary
– Microsoft Bing launched Bing Video Creator, powered by OpenAI’s Sora model, allowing users to generate videos from text prompts.
– This marks the first free access to Sora’s video generation, which is otherwise limited to paying OpenAI customers.
– Initially, the tool is mobile-only, with slow generation times—even “fast” mode can take hours.
– Free users can create 10 video clips; additional clips cost 100 Microsoft Rewards points, earned via Bing searches or Microsoft Store purchases.
– Videos are currently limited to 5-second vertical clips (9:16 ratio), with horizontal format support coming soon.
Microsoft has unveiled a free AI-powered video creation tool within its Bing app, leveraging OpenAI’s advanced Sora technology to transform text prompts into short video clips. This marks the first time Sora’s capabilities are being offered without charge, despite OpenAI restricting access to paid customers elsewhere.
Currently accessible only through the Bing mobile app, the new Bing Video Creator allows logged-in Microsoft account holders to generate up to 10 videos at no cost. After exhausting the free allotment, users must spend 100 Microsoft Rewards points per video—earned through activities like Bing searches or Microsoft Store purchases. Daily search rewards max out at 150 points, meaning consistent engagement is required for ongoing access.
While the feature promises quick results in “fast” mode, early adopters report generation times stretching to hours. Videos are limited to 5-second clips in a vertical 9:16 format, ideal for platforms like TikTok and Instagram, though support for horizontal videos is expected soon. Users can queue three generations simultaneously, but adjusting video length isn’t yet an option.
This integration strengthens Microsoft’s position in the competitive AI space, offering a glimpse of Sora’s potential to mainstream audiences. As demand grows, refinements in speed and customization will likely follow. For now, creators can experiment with AI-generated visuals—no expensive subscriptions required.
(Source: TechCrunch)
