AllTrails Launches $80 AI-Powered Smart Routes Membership
▼ Summary
– AllTrails is launching a new $80-per-year premium membership called “Peak,” featuring AI-powered custom routes, trail condition forecasts, and plant identification via phone camera.
– The Peak membership will initially roll out to select members in the coming weeks and become globally available by June, with early access sign-ups on AllTrails’ website.
– Apple’s recent updates to Apple Maps, including topographic maps and trail features, have encroached on AllTrails’ market, prompting this competitive response.
– Peak includes AI-driven smart-routing, real-time trail traffic heatmaps, and upcoming features like terrain condition updates and an Outdoor Lens for plant identification.
– AllTrails is also updating its free Base and paid Plus memberships, adding features like Points of Interest and Offline Area downloads, serving over 80 million users.
AllTrails is introducing an advanced $80 annual membership called Peak, packed with AI-powered tools to revolutionize outdoor adventures. The premium tier offers custom route planning, real-time trail condition forecasts, and plant identification through your smartphone camera – features designed to elevate hiking and biking experiences. Early access begins in the coming weeks, with a full global rollout expected by June.
The AI-driven Smart Routes allow users to modify trails based on preferences like distance, difficulty, or scenic value. Meanwhile, traffic heatmaps leverage community data to show crowded areas, helping adventurers avoid bottlenecks or find company for safety. Weather integration provides updates on temperature, precipitation, and even mosquito activity, while future updates will add terrain-specific details like mud or gravel conditions.
This move comes as competition heats up in the outdoor navigation space. Apple Maps recently expanded its trail features, including offline maps and national park guides, challenging AllTrails’ dominance. The Peak membership appears to be a strategic push to retain dedicated users with exclusive tools.
Later this summer, Outdoor Lens will debut, enabling instant identification of flora through photo recognition. The feature will expand over time, adding more species to its database. Alongside Peak, AllTrails is upgrading its free Base and mid-tier Plus plans. Plus members gain offline area downloads, while both tiers now include over 500,000 mapped landmarks and trail amenities.
With 80 million registered users, AllTrails continues to innovate, blending AI with outdoor exploration. Whether avoiding crowded paths or discovering hidden viewpoints, the new features aim to make every adventure smarter and more personalized.
(Image: AllTrails interface showcasing Smart Routes and trail heatmaps)
(Image: Outdoor Lens feature identifying plants in real time)
(Image: Side-by-side comparison of AllTrails membership tiers)
(Image: Apple Maps’ trailhead features as competing functionality)
(Source: TechCrunch)
