Figma Launches AI Tools for Websites, Apps & Marketing
▼ Summary
– Figma announced new AI-powered tools, including Figma Sites for website creation and Figma Make for prototyping, competing with platforms like Canva, Adobe, and WordPress.
– Figma Sites allows designers to generate and publish websites with AI, featuring a built-in CMS for blog posts and customizable elements like transitions and animations.
– Figma Make enables users to create web app prototypes through prompts, with collaborative editing and developer-friendly code modification options.
– Figma introduced Figma Buzz for marketers to create bulk assets using templates and AI-generated images, and Figma Draw for vector editing and illustrations.
– The company launched a new $8/month “content seat” plan, providing access to Figma Buzz, Slides, FigJam, and Sites CMS, while denying direct competition with Adobe and Canva.
Figma has unveiled a suite of AI-powered tools designed to streamline website creation, app prototyping, and marketing asset production, positioning itself as a stronger competitor against industry leaders like Adobe and Canva. The new features aim to simplify workflows for designers, developers, and marketers by integrating artificial intelligence into core design processes.
One of the standout additions is Figma Sites, which transforms static prototypes into fully functional websites with minimal effort. Designers can now generate responsive sites complete with animations, scroll effects, and even blog post templates—all without leaving the platform. A built-in content management system (CMS) will soon allow users to manage posts, thumbnails, and URLs directly within the design interface. For more complex elements like stock tickers, custom code can be inserted manually or generated automatically using AI.
Another key offering, Figma Make, focuses on rapid prototyping for web applications. Users can describe their vision through prompts, and the AI generates interactive prototypes that teams can refine collaboratively. Developers have the flexibility to tweak the underlying code, while non-technical users can request adjustments through simple commands. Smaller interactive components, such as clocks or widgets, can also be created and embedded into projects.
According to Yuhki Yamashita, Figma’s Chief Product Officer, these tools share foundational technology but serve distinct purposes. “Figma Make helps teams test ideas with real data before committing to full development, while Figma Sites gives marketing and design teams precise control over their website’s look and functionality,” he explained.
The company is also catering to marketers with Figma Buzz, a tool that accelerates asset production. By leveraging pre-approved brand templates, marketers can generate AI-enhanced visuals, swap backgrounds, and batch-create materials using spreadsheet data. Meanwhile, Figma Draw introduces advanced vector editing capabilities, eliminating the need to export designs for fine-tuning. Features like pattern fills, textured brushes, and multi-vector editing bring it closer to professional illustration software.
This expansion follows Figma’s earlier ventures into AI-assisted design, though past releases faced criticism for allegedly relying too heavily on existing app designs. The latest tools reflect a broader industry trend, with platforms like Wix, Canva, and Replit also integrating AI to simplify digital creation.
Pricing adjustments accompany these updates, including a new $8/month “content seat” plan that grants access to Figma Buzz, Slides, FigJam, and the Sites CMS. While the company insists its focus remains on digital product development—not direct competition with creative suites—its growing feature set undeniably overlaps with tools from Adobe and Canva.
(Source: TechCrunch)