VSCO Introduces AI-Powered Collaborative Moodboards
▼ Summary
– VSCO launched an AI-powered collaborative moodboard called Canvas, allowing users to import and edit photos using standard VSCO tools.
– The moodboard includes AI features like text-to-image generation and region-based editing with adjustable sliders for customization.
– Users can share moodboards for collaborative projects, addressing a need for better ideation tools for photographers and artists.
– The feature uses technology from Facet, an image editing startup acquired by VSCO, which had raised over $13 million prior to acquisition.
– Canvas is available to all users, with premium subscribers receiving additional AI generation credits, competing with similar tools from Adobe and other startups.
VSCO has unveiled an innovative AI-driven collaborative moodboard feature, marking a significant expansion of creative tools for photographers and visual artists. The new Canvas functionality blends the platform’s signature editing capabilities with advanced artificial intelligence to streamline creative workflows. Photographers can now import and refine images using VSCO’s full suite of editing tools, adjusting everything from exposure and vibrance to grain and blur effects. Where the technology truly shines is in its AI integration—users can generate entirely new visuals through text prompts or selectively modify specific image areas using region-based AI editing. A dynamic slider allows precise control over how closely generated variations match the original concept.
The collaborative aspect enables multiple contributors to work on moodboards simultaneously, solving a common pain point for creative professionals. VSCO CEO Eric Wittman explained how photographers traditionally relied on makeshift solutions like Google Slides or Pinterest to present concepts to clients. Canvas provides a purpose-built alternative designed specifically for visual ideation.
This launch represents VSCO’s first major foray into AI-powered features, leveraging technology from Facet, an image editing startup acquired last year. Early testing showed promising adoption, with AI generating over 84% of content during the beta phase. While all users can access Canvas, premium subscribers receive additional AI generation credits. The timing coincides with growing competition in creative collaboration tools, following recent AI moodboard announcements from Adobe and startups like Visual Electric. VSCO’s implementation stands out by combining its established photo editing ecosystem with generative AI capabilities, offering creatives a unified workspace for both refinement and ideation.
Future updates will allow direct searches of VSCO’s image library for moodboard integration, further enhancing the creative process. The platform continues evolving from its roots as a photo filter app into a comprehensive toolkit for professional visual storytelling.
(Source: TechCrunch)
