All Related Articles for: The Top PPC Columns of 2025: Expert Insights from Search Engine Land
-
Unlock AI Ad Success with First-Party Data
First-party data, collected directly from customers, is the essential…
Read More » -
Google Ads Now Targets Intent, Not Just Keywords
Google Ads now prioritizes inferred user intent over simple…
Read More » -
Google Ads API v23: Faster Release Cycle for 2026
Google Ads API v23 accelerates the release schedule to…
Read More » -
B2B Performance Max in 2026: What’s Changed?
Performance Max has evolved into a viable, though selective,…
Read More » -
Maximize Ecommerce Sales: Pair Demand Gen with Performance Max
Demand Gen campaigns build brand awareness and interest through…
Read More » -
Google Shopping API Shutdown Threatens Ad Delivery
Google is mandating a migration from older Content API…
Read More » -
PPC Budgets Rise: Direct Offers & Shopping Promos
Google Ads has launched an open beta for campaign…
Read More » -
Google Ads Tests A/B Experiments for Shopping Product Data
Google Ads is piloting a tool for select advertisers…
Read More » -
Microsoft PMax Upgrades: New Customer Goals & Enhanced Visibility
Microsoft Advertising has launched a new customer acquisition goal…
Read More » -
Google Ads Adds Account-Wide Placement Exclusions
Google Ads has introduced a centralized, account-level setting for…
Read More » -
10 PPC Truths for 2026: Lessons From Last Year’s Debates
Successful PPC campaigns in 2026 require guiding algorithms with…
Read More » -
Microsoft Boosts Performance Max with 50 Search Themes
Microsoft Advertising has expanded Performance Max campaigns to allow…
Read More » -
PPC Updates: Reddit Max, Google Creator & Microsoft Targeting
Reddit launched Max Campaigns, an automated ad system that…
Read More » -
Unlock Demand Gen: Google Ads’ Most Underrated Campaign
Demand Gen is a Google Ads campaign type that…
Read More » -
2026 PPC Trends: Get Ahead of the Competition
The PPC landscape is rapidly evolving in 2025, driven…
Read More » -
Top PPC News Stories of 2025
Google Ads introduced major updates in 2025, including deeper…
Read More » -
Essential Google Ads Scripts You Can’t Afford to Ignore
Google Ads scripts are essential free tools that automate…
Read More » -
Google Ads Now Uses Merchant Center Videos in Performance Max
Google's Performance Max beta now automatically uses product videos…
Read More » -
4 PPC Takeaways That Transform Ecommerce Campaigns
Performance Max campaigns are highly effective for ecommerce due…
Read More » -
Google PMax Now Tracks Search Partner Performance
Google Ads has introduced new, dedicated reporting for Search…
Read More »