Linktree has introduced a suite of new features designed to help creators generate income directly from its platform. These enhancements include options for selling courses and digital products, earning from brand-sponsored links, and creating shoppable storefronts.
This rollout aims to distinguish Linktree from competitors like Beacons and Shorby by expanding beyond its basic link-in-bio service. Additionally, these updates position Linktree as a rival to creator monetization platforms such as Patreon.
To facilitate the creation and sale of courses, Linktree has partnered with Kajabi. This collaboration allows creators to monetize their expertise, whether it’s a fitness trainer offering workout programs or a musician teaching their craft. Creators can set their own prices for courses, with earnings processed through Stripe.
Linktree users can now also sell digital products, including e-books, templates, and guides. This feature, introduced a year after Patreon allowed creators to sell one-off digital goods, enables creators to set their own prices for these items, such as an e-book of favorite recipes.
In the U.S., Linktree users can now build shops to earn commissions from brands like Target, Amazon, Lululemon, and Revolve. Alternatively, creators can add affiliate links directly to their Linktree.
The new sponsored links feature allows brands to pay creators for space on their Linktree. For example, a creator might earn money when a follower subscribes to Hulu through their Linktree. These links will be marked as “sponsored.”
Additionally, Linktree is introducing “Rewards,” an incentive program offering perks like bonus commissions when creators reach certain milestones. This program could lead to direct collaborations with brands.
Linktree reports that these features will support its community of over 70 million users in building sustainable incomes. Creators can access all the new monetization tools in the “Earn” section of their Linktree, available both in the app and online.
(Source: TechCrunch)
