Netflix’s Mobile App Gets a Major Redesign in 2026
▼ Summary
– Netflix is developing a new mobile user interface (UI) scheduled for release later this year, as announced by co-CEO Greg Peters.
– This mobile update follows a major TV interface revamp from last year, which prominently featured a recommendation banner on the home screen.
– The new mobile UI is intended to provide a flexible foundation for Netflix’s business expansion and future product iterations over the next decade.
– Netflix is already testing a vertical video feed in its mobile app that showcases clips from its shows and movies.
– The company may also use this vertical feed for content like video podcasts, which are growing in importance for its strategy.
Netflix is preparing to launch a significant redesign of its mobile application later this year, a strategic move aimed at supporting the platform’s long-term growth. Co-CEO Greg Peters explained during a recent earnings call that the new user interface will establish a foundation for the company’s evolving business over the next decade. This mobile update follows a similar major overhaul of the TV app interface last year, which introduced a prominent banner on the home screen designed to highlight personalized viewing recommendations.
The philosophy behind this redesign mirrors the approach taken with the TV update. Former chief product officer Eunice Kim previously described that revamp as creating a “more flexible canvas” for future innovation. Peters echoed this sentiment, stating the new mobile UI will act as a platform for continuous iteration, testing, and improvement of Netflix’s offerings. Once implemented, this updated framework will allow the company to more easily introduce and refine new features based on user engagement and shifting content strategies.
Details about the mobile redesign emerged during a discussion about Netflix’s approach to vertical video formats. Peters addressed questions on the topic by highlighting that the company is already experimenting with a vertical video feed within its mobile app. This feed currently showcases clips from popular shows and films. Looking ahead, Peters suggested this feed could naturally expand to include content from other growing areas, such as video podcasts, which are becoming an increasingly important part of Netflix’s content library. This indicates the redesign is partly about creating a more adaptable environment for diverse content types beyond traditional horizontal films and series.
The overarching goal is clear: to build a more dynamic and scalable mobile experience. By revamping the core interface, Netflix is positioning its app not just as a static viewing portal, but as a living platform that can evolve alongside viewer habits and the company’s own expanding ambitions in the entertainment space.
(Source: The Verge)
